GUIDELINESTRM205MAY2020
nmBrandmarksBrandClaimColorTypographyHeadlineStructureCNTENTS0VideoEndingsExamolesWeb&LogoAnimationAccessibility
BRＡＮＤＭＡRKS
BMWGUIDELINES/LOGOCOLORSPRIMARYLOGOPRIMARYLOGOFALLBACKLOGO(overplcture)MMM22aTobeusedacdinst block olcture.or calo
BNWGUIDELINES/GRADIENTLOGOThree oddltlonalsocialmedla lcons are avallable,LOGOAGAINSTGRADIENTbut they must be cropped to lit a circleMMM22白川石White logo canbeadded to any part of this grodlent boackgroundIncorrectfor clrcle formots (primartlysodal medla lcon use),Gradient logo should NOT be used on compalgn creative assets.
BMWGUIDELINES/BMWBRANDMARKLOGOSPACINGＭ
BMWGUIDELINES/BRANDMARKLOGOSPACINGＬＭMM2
BNWGUIDELINES/SYMBOLSAFETYZONEV2BMW&MLogaSaftwyZone
BMWGUIDELINES/BMVCERTIFEDLOGOSPRIMARYLOGOBMWCERTIFIEDBMWCERTIFIEDBMWCERTIFIEDBMWCERTIFIED
BRANDCLALM
The brand claim should be included with the BMW logo on most creative assets (size and legibility permiting),TheUtimateDrivingMachine"When the brand claim is written out in body copy or sentences, "Ultim ate" does NOT need to be bolded
BMWGUIDELINES/STACKEDBRANDCLAIMLOCKUITheUltimateThe UltimateDrivingMachine"DrivingMachine*eTheUitimateDrMingMachine*TheUltimateDrivingMachine"
BMWGUIDELINES/BRANDCLAIMLOCKUPHOREONTALITheUitimateDrivinaMochine*TheUltimateDrivingMochine*The Ultimate Driving Machine"
COLORS
BMWGUIDELINES/COLORSStandord applications ofBMW symbols日口D日口口F7626CCoolGray9CCoolGray2C7626UCool Gray 8UCoolGray2UaJ0/a/0100/52/0/00/0/0/70010/0122SCREENSRCR0/102077226/39/24111/111/111HexadecimalFFFFFF#0066时#003078HE227186F6F6F#060606
PrimaryCTAPrimaryCTAWhita BMWType NextBold onblue butonBlockBMW/TypeNextBoldonIForCTAcopy,thefirstleForCTAcopythecopitalized.
BMWGUIDELINES/WEBCOLORS(ADACOMPLIANT)CACACA727171#221F1F格FFFFFGP6F68727171221F1FN/AqBWMCroy电GreyBWMGreTBDTaxtCopyC6903#65@8日B#5895E91C69D32658BB#S89SE9CTAHOCTAdisobledCTADafcCTAdisoblo#D83336D83336RedRedEmorStoteErrorSoobo
ITＴＹＰＯGRＡＰHY
BMWGUIDELINES/FONTS&TYPOGRAPHYIn principle, the typeface BMW Type Next Light is usedHFADIINESANDSUBHEADLINESARESFTINUPPERCASEwhile body copy is setin upper case and lower caseThe other typefaces can be used to ensure optimal legibility and textstructure, for example in bodycoovintermediateheadlinesororicelabelling.Indiaitalmedia. clickableelementsarealwoyssetin Bald. Offer conviewritten in "Sentence'case,
BNWGUIDELINES/FONTS&TYPOGRAPHYPRIMARYWEIGHTBMW Type NEXI LightAo Bb Cc DdEe FfGgHhijJ,KkLIMm Nn OoPp QqRrSsTtUuVyWwXxYyZZ0123456/89596871:#+/BMWTypeNEXTThinBMWTypeNEXT ReqularBMWType NEXTBold
5ＨＥＡＤＬＩＮＥSTRUCTURE
BNWGUIDELINES/LOGOINHEADLINESTHEZ4BMMMHEZ4The BMW symbal can be positioned to the left or right of the headine.
BMWGUIDELINES/LOGOINHEADLINESTHEZLMTHEZ4The BMW symbolcon be postlioned to the left or right of the headine
BNWGUIDELINES/MLOGOINHEAOLINESTHEM2IMTHEMPMThe combination of BMW symbal and subbrand symbolis positioned exclusively to the right of the hecdline
BMWGUIDELINES/ISERIESLOGOINHEADLINESTHE13CHEBThe combination of BMW symbal and subbrand symbolis positioned exclusively to the right of the hecdline
BNWGUIDELINES/S...
