BROWARDCOLLEGEBRANDMANIIAI
INTRODUCTION/ISUALIDENTITYGUIDELINESThe Imoortanceof aBrandManualPrimaryBrandMark.HndeRorme...LagoSieandReal.23Message3LogoMsuseBrandPersonalityObsoleteLogosTone of Voice.InternalDepartmentandProgramLagosTaglinesColleaeSeal6Subo-Brands....BoilerplateCollece-SponsoredStudentGroups...IndependentBrandsEDITORIALGUIDELINESPathways@BCSethankMasc.What toConslderBeforeYouCommunicate,DigitalBadges.ErowardColegePreferedWrtingStveColorsReferdng to the College,Staff, and Locations.....9TypefacesCommonAcademicTemsandPheses..1Photoaraphy0000ReferrinatoAcademicDeareesVaeoPodudtio..CommonEdltorialGuideliesSoeliaCapitalizationsPunctuationandUsaaeCommonTechndloavTemmsCONTACT.JobandPocitionTihlea导导导Annual.ContactDates.ProjectRequestsTelephoneNumbersCreativeApprovaDisclaimer40Time
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THEIMPORTANCEOFABRANDMANUALcommunication or marketing materials for an organization. A wel-developed style guide is an important toolin establishingbrandidentity, resulting in enhanced recognition of institution al messaging.Consistent style guide usage also cultivates astandards across all communication and mar keting materials ensures differentiation from competitor messaging whilecontributing to brand awareness.ABRANDISMORETHANALOGO.It'sthe fullembodiment of what westandfor and inc luces both the visual oresentation and the written contentTo ensure the Broward College brand is consistently well-represented, personnel involved in the prodluction of anycommunicationmaterialsfor the College must adhere to the standards discussed in this stvle guide. This includes butisnotIimited to. the production of written materials, webpages, socialmedia posts, promotional items, graphics, and logosPlessecorsulttheOFEICEOFPUBLICAFFAIRANDMARKETINGwithany questionsTransforming students'lives and enriching our diverse community through academic excellence,innovation. andmeaningfulcareeropportunities,VISIONBroward College will be a destination for academic excellence, serving students fromlocal communities andhavond ThaCollana will ambracodivareifvctudantfacultve:nartnerchinsandfoeteraelcoming,affirmina. and empowerina cufCollegewillstandat the leading edgeolosical and environmentally soundinnovation. providing attainable. high-guality edlucational programsBroward Colle;erecognized forits recruitment and retention of diverse,outstanding faculty and staff whoseprimaryto promotethe success of each individual student while suoportina lifelona learninafor allstudents.Asamodelpost-secondary institution, theCollegewillconnect itsstudentstodiverse local andglobalcommunities through technical, professional, and academic careers
BRANDPROMISEA brand promise reflects the commitment an organization makes to ts customers and community inrelation to theproductsandservicesit offers.BrowardCollege'sbrandpromise,inconjunctionwith the College's mission andcore valuesrepresents itscommitment to students,faculty, and the communityatlare.The BrowardCollege brandpromiseis"BrowardCollegeisproud to affrhigh-quaity,easily aceste,affordableeducation. which provides valuable car...
