FLORIDAATLANTICUNIVERSITYVISUALSTANDARDSANDMESSAGINGMANUALUpdatedJanuary2024
QINVIIVVO8OT:To theUniversityCommunity;One of the goals outlined in Florida Atlantic's strategic plan isto build a brand with anational reputation for excellence Florida Atlantic is well on its way to becoming one of thenation's top public universities, and itis important that we continue to adhere toa brandingcampaign in order tomaintain a strongidentilty.Asa member of the FAU team,youshare the responsiblity of representing the University ona local, national, and global level. To thatend, we have provided this VisualStandards andMessaging Manual, which contains guidelines that must be followed to ensure that FAU hasa clear and consistent identity in the public arena,Any and all use of the University name or marks must be in accordance with the guidelinesspecified in thismanual.Usagealsomust be apponovedby the Divislon ofPrublic-Afairs,which is charged with ensuring that Universilty messages are comv ey ed in a unified voice, further strengthening ourbrand.Yourcoperzatonis expected and appeciatedSincerely,StacyVolnick,Ph.D.PresidentFlorida Atlantic University
THEFLORIDAATLANTICBRAND2345TABLEOFThe Florida Atlantic BrandBrand PromisesBrand PositionTellingOurStoryCONTENTSOurVoice6-13VISUALBRANDLogo15-24Color25-26Typography27-28IncorrectUsage29APPLICATIONSPromotional ItemsRetailltemsVehiclesStationeryPhotographyVideo&Broadcast/MediaSecondary GraphicsCampaignGraphicsPartnershipGraphicsRESOURCESDownloads andTandemVaul41QUESTIONS/CONTACT44Brand Development, Licensing and Marketing
THEFLORIDAATLANTICBRANDWhowe areHowwepresentourselves
THFFIORIDAATIANTICRRANDThe Florida Atlantic BrandOur brand promises and position inform how we tell our storyPROMISESWhat we offer+POSITIONHow we differfromour competitors,2
THFFIORIDAATIANTICRRANDBrand PromisesToolsforSuccessinHiaherEducation and LifeA Transformative Education in aSub-TropicalClimateDiversity in Environment, Experiences and Eingagement
THFFIORIDAATIANTICRRANDBrand PositionFlorida AtlanticUniversity offers a transformative educationthat prepares students for success in a rapidly changing world.Through cutting-edge research, the University tackles someof humanity's most challenging problems, addressingissuesthat impactFlorida, our nation and beyond.An ambitious strateaic plan reflects an institution focusedon continuous improvement and determined to propel itselfto the forefront of higher education. Through the coexistenceof access and excellence, FAU disrupts traditional academiaand embodies an innovative model where not only doesleveryone succeed, but research and scholarship thrive,
THFFIORIDAATIANTICRRANDTelling Our StoryEvery brand has a personality that is bornof itsposition and promises.The voice and tone used in our contentis howwe convey Florida Atlantic's brand personality verbally,The creative is the visual and emotional translationof the position and personality of the brand.
THFFIORIDAATIANTICRRANDOurVoiceOur voice creates consistency in ...
