D I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 . 0V 3.0 s t y l e g u i d eCONTENT:p.02PRIMARY LOGOp.03SECONDARY LOGOp.05PRIMARY LOGO COLORD I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 . 001 TABLE OFCoNTENTSp.06SECONDARY LOGO COLORp.07LOGOS OVER IMAGERYp.08UNACCEPTABLE LOGO USAGEp.09BRAND COLORSp.10TYPOGRAPHYp.11TYPE IN USEp.12BACKGROUND TEXTURES02 PRIMARYLOGoD I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 . 0THE DINOSAURCLEARSPACEMINIMUM SIZEThe Dinosaur logo is the primary identity for Dinosaur Bar-b-que. It unifies the restaurant across the various locations and has come to symbolize what Dinosaur Bar-b-que stands for. The Dinosaur is the preferred logo to be used on external marketing material for Dinosaur Bar-b-que.To ensure legibility the Badge logo should not be produced in sizes smaller than 1.125 inches in diameter.In most scenarios the Badge should be surrounded by clear space greater or equal to 1/4 as shown in diagram above. However, there are instances where the Badge may overlap elements or be cropped. See page 08 for logo usage. X1/4 X1.125 in1/4 X1/4 X1/4 XD I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 . 0X1/3 X1/3 X.75 in1/3 X1/3 X03 SECONDARYLOGoTHE MARKCLEARSPACEMINIMUM SIZEThe Mark should be used as the secondary logo for Dinosaur Bar-b-que.It may be used for applications where the Badge does not work or when it seems more appropriate. Sometimes the Mark will work better in the space provided or will integrate with the design more seamlessly because it is made up of two colors. Use your best judgment when using the secondary logo.A few examples for when the Mark may be appropriate include: a menu, a t-shirt, a web banner, or a design piece that requires a smaller logo.To ensure legibility the Mark logo should not be produced in sizes smaller than .75 inches in width.In most situations the secondary logo should be surrounded by clear space greater or equal to 1/3 as shown in diagram above. The exception to this rule is when creating location lock-ups as described on page 09.D I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 . 004 SECONDARYLOGo CONt.social media location logosThese full color logos are used to identify locations onsocial media platforms such as facebook, instagram and youtube. Dinosaur location logosThese full color logos are used to identify specific Dinosaur Bar-B-Que locations. This is primarily used on our merchandise.The Dinosaur can be represented as below, in our signature Mustard Seed yellow, or white.Stamfordbuffalo05 PRIMArYLOGo cOLorD I N O S A U R B A R - B - Q U EB R A N D S T Y L E G U I D EV E R S I O N 3 ....
