garletonCarletonCollegeIdentityGuidelinesUPDATED:JULY2015
COLLEGEICENTITYGUCELNESTableofContentsThese quidelines were created to help ensure a122845791htoductionconsistent bady of communications to supporBrand ldenRyBemertsWordmarkColorthe Carleton Colleae identity. Youll find detailedAssociatedSymbdsSymbdColbsinformation about our visual identity elements asWardmarkLockupsToocraohywell as helpful sample applications demonstratindhow the provided tools and assets can worktoqether.Pleaseusethese auidelinestomaintainthe inteqrity of our visual identity.aiveServices,
theCatetonwordmarkis cur oficialago.AthaughmadCarletonColega,thewardCarletonn drapped fam he wardmarktobicafors andother visusd commuricationClearSpaceAmirimum amo.rt ofdesrspacemust adways surcoundents,suchaures gresterviesud impact andlogbilytheminimumarourtofclearspaceforthewordmarkquad to theX-height"'in the worcmark. Thrismirimurarourt derspuestoaldlestsdon dlarsatedfre lagp as derorestrat edi to fhre righrt. Whern possitle,actifioraldearspaceispreferned.CarletonMinimumSizeMUMSIZECarleton
COLLEGEICENTITYGUCELNEStothe right.BLEadasaCMWpoos-bultcdarsFordgla#wtdsThe offcild spot odlors are derfived from Parntore lIncwtich arescedidtvirkos.These codors canbeetesaxdt maize andb.u.,you wil rest touefePantore ikcdarshyourpulicaion.provedwordmark colorsand usage2o,Black orWhie.Mitisbxing useh awhiteorlicht backcround cdorarimase.itshauldCarletonCarletonchporditdtouldbe h Wiheor Mize.IHitsbhirgCarletonCarletonCarletonIadark background color or image,itshouldbCarletonCarletonCarletonCarletonnd colors thatonmagesfhutaretoobusyoroverLOnUsAGEgedetailsaranimagesthestdonotCarletonononCarleton
CARLETONSEALonSealistheofficid ancilong-strnding sasscuevedforoffcialdocumertsplomasl)arnd should not beused formarketlingdtarials urless specid pemission has bosern grarntedndementsoftheC(<-up withthe Carletonwardmark (lase page 6). ThiIcan be reprocucedialt a varietyof dizesandisLI.EContainedC-raysymbdlsymbol shaulianlyasobeusesThris version canbe used asastarnd aloreiconandshouldon canalsobeusedefecfively aisa suibtle watermak orinimum sizeedtoheright
COLLEGEICENTITYGUCELNESSYMBOLCOLORSIf thesymtbd is being unsed on a write orlighlckcpound cokbr orimase., thesymbd shouldbe BluedonaBluebadqround itbeWhite orMaize.Ifitisbeingusedonadakr image,thesymbd shouldbecanbe achieved tracifionaly by poirting theyceafingabInd embosscanasobetthe direction forcresfing thee the desired resultsVakieonBlueEhaSk
COLLEGEICENTITYGUCELNESto not alies, deconstuct or resssign the colbrs wifthirrart symbdls to areshe newsymbods.Neveruse the symbolsinunepproved colars.DonctkgraundadlarstdondtcroxideenaushcantedernotuseaMize-cobed gyntd ona whiebacd.und.Neverluse the symboolsonimages that aretwobutya are imporantimgedoetlisar animnagetsWNEDonotusetheCardetonSedwithoutspeciapermission.etintotdfeofcmbrta
COLLEGEICENTITYGUCELNESearea imited rumber ofwordmark arnd symbdsCarletonCarletonarnd symbd fr situations in which they areineCarleionwordmarkonthesamepareasasombaaproximity-Ii'snotconsidered acke-uns can be necrnducedin the sarne cdlors...
