Deloitte Financial Advisory Global brand guidelines and toolkitIntroduction02ContentsClick on any of the items below to go directly to the respective section.Visit the Financial Advisory brand identity site on Deloitte Resources to access all the assets featured in these guidelines.0102030405060708Introduction 03Purpose of the Deloitte Financial Advisory toolkit 04Deloitte master brand 06Deloitte master brand introduction 07Core elements 08Deloitte Financial Advisory positioning 16 and core messagingOur glossary 18The Deloitte Financial Advisory territory 19The Deloitte Financial Advisory brand pyramid 20The Deloitte Financial Advisory strapline 21The Deloitte Financial Advisory elevator pitch 22The Deloitte Financial Advisory visual identity 23The Deloitte Financial Advisory visual concept 25The Deloitte Financial Advisory visual system 26The Deloitte Financial Advisory visuals 29Usage 30Brand in use 32Brand on a page 37Restructuring Services 38The RS territory 40The RS elevator pitch 41The RS visual concept 42The RS visual system 43The RS visuals 46Usage 47Brand in use 49Brand on a page 53Deloitte Forensic 54The Deloitte Forensic territory 56The Deloitte Forensic elevator pitch 57The Deloitte Forensic visual concept 58The Deloitte Forensic visuals 59Usage 60Brand in use 62Brand on a page 66Mergers and Acquisitions 67The Global M&A Services brand 68Summary 69Brand world summary 70How you can support the Deloitte 71 Financial Advisory brand? Resources and contacts 72Disclaimer 730608050701040203Introduction03Introduction010608050701040203Purpose of the Deloitte Financial 04 Advisory toolkit 04IntroductionThis toolkit provides an executive summary of the brand positioning, core messaging, and visual identity for Deloitte Financial Advisory and its service lines as defined by the Common Storefront: Mergers & Acquisitions, Deloitte Forensic and Restructuring Services. It should inspire, inform, and instruct teams on how to communicate the spirit of Deloitte Financial Advisory, just as we continually strive to inform and inspire our clients and other key stakeholders. Purpose of the Deloitte Financial Advisory toolkit060805070104020305IntroductionWhy does it matter?Our brand is a direct extension and expression of our business. It serves as a critical component of our global strategy and aspiration to become the world’s undisputed leader in delivering Financial Advisory services. We use our brand and communications to create a deeper understanding of our business. Among our own people, it is arguably the key component in our Deloitte Financial Advisory culture and builds not only awareness, but pride. Amongst our clients and prospective clients, the brand can serve as a true differentiator, enabling enhanced consideration in the market.Who is it for?Success is up to each of us. As a professional services network, our greatest asset is our people. This must come through not only ...
