Corporate Identity Quick Reference GuideThe FedEx brand is more than a famous name. It’s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently will reinforce our position as one of the world’s premier businesses.This book is a short overview of our guidelines, illustrating how to apply the visual components of our brand. It includes directions on how to use our signatures, colors and typefaces. As its name suggests, this book is a brief summary of the full FedEx Corporate Identity guidelines which can be found at fedexbrand.com.Each page in this guide includes a reference to the relevant section of the fedexbrand.com Web site. Visit the site for complete information about any topic presented here.fedexbrand.comFor further information or to obtain artwork, please contact FedEx Global Brand Management. 22 North Front Street Suite 300Memphis, TN 38103Telephone: (888) 399-5999Fax: (888) 257-0085Email: fedexbrand@fedex.comWeb site: fedexbrand.comGo to > fedexbrand.com > MainContents010203040506070809Brand AttributesSignature Elements Sizing the Registration MarkSignature Configurations Signature Clear SpaceOperating Company SignaturesSignature Color VariationsIdentity TypefaceIdentity ColorsGo to > fedexbrand.com > Main > Brand Philosophy > Our AttributesBrand AttributesOur brand attributes are at the core of our brand. They summarize our promise to our customers, showing people not only what we do, but how we do it. Everything that bears the FedEx name should live up to these attributes.SimplifyingOptimizingCertainPersonalInventiveConnectingIt’s easy to work with FedEx. We don’t waste anyone’s time. Our procedures are straightforward, and our communications are clear.Every FedEx customer has different needs. We find the right solution — and the right price — for each customer’s business.Global business constantly changes. So does FedEx. As we invent new solutions, we lead the way in operations, technology and e-commerce.FedEx makes connections. Our networks link people, packages and information around the clock and around the world.Our customers don’t have time for “almost.” They demand certainty. FedEx delivers.FedEx customers are people, not transactions. We get to know each customer and offer them the tools they need to achieve their goals.01Signature Elements Our signatures are the most prominent expression of the FedEx brand. That’s why it’s vitally important to use them correctly and consistently. Each signature is a piece of custom-designed artwork. For every signature, use only approved artwork downloaded from fedexbrand.com.Operating Company SignaturesEach FedEx operating company has its own signature, consisting of two elements: the FedEx wordmark and the operating company descriptor.Collective SignatureThis signature consists of the wordmark without a descriptor(see page 07).Go to > fedexbrand.com > Fed...
