Ford Brand at RetailFord Brand Design System Version 1.0Ford Brand Design System© 2021 Ford Motor CompanyMarch 2021 WelcomeThe Ford Brand Design System applies to anything involving the Ford Brand wherever it is represented.Contained within are the foundational elements we will use to continue to build upon the equities of the Ford Brand in the retail space. CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.Home Use the Ford Oval correctly, as described in this guideBring in Ford Blue, when possible, for stronger brand recognition Use our brand font, Ford Antenna, in all Ford materialsTo achieve the best representation of the Ford brand when creating new advertising and communications, the following is recommended:123CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.HomeClick on the table of contents text to jump to a section.Distinctive Brand Assets Asset Overview Ford Oval Ford Signature Ford Color PaletteSystem Elements Ford TypographyAccess and FilesThis document and corresponding assets, logos, fonts and templates are available for download on the Ford Dealer Toolbox at https://www.fdaftoolbox.com.File names for assets shown in this document are listed under the asset images.QuestionsPlease contact the brand team at FordBrand@makerhouseww.com.Please note: FordBrand@makerhouseww.com replaces the previous Ford Global Look + Style email inbox (gls@gtb.com).Click on the Home link from any page in this deck to jump back to this TOC page.HomeCONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.Ford Brand Design System Distinctive Brand AssetsHomeCONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.PANTONE 294Ford SignatureFor those moments when we want to engage. In a conversation, an experience, a story. Each time we open a door to create a new connection.Our personal sign-off.Ford OvalUse where trust matters most. Where you need a symbol of our deeply held values and beliefs.A seal of authenticity and permanence that signals “We act with integrity.” “We stand behind this.”Ford BlueMore than a color.It represents a century of hard-earned trust, loyalty and strength.Ford Blue has stood the test of time. Inseparable from who we are and what we stand for.HomeCONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.Ford Brand Design System Ford OvalCONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved.HomeUse Case 2: As a Seal of Authenticity• Ford Parts• Ford Accessories• Motorcraft®• Ford Blue Advantage• Ford Official Licensed ProductsUse Case 1: When Trust Matters MostUse Case 3: As a Beacon of the Brand and a Message of Permanence• Vehicle Badging• Dealership Exterior Signage• Ford Campus Exterior Signage• corporate.ford.com• ford.comWhen to Use the Ford Oval The Ford Oval is our primary corporate logo and strongest Ford asset representing Ford Motor Company globally.* It’s displayed promine...
