BRAND BIBLEMMXIVCONTENTS4 OUR PROMISE8 OUR HISTORY BRAND TIMELINE14 WHO WE ARE17 LOGOS & TYPE ADD’L BRAND LOGOS LOGO DONT’S TYPOGRAPHY27 THE GT VOICE31 GT PHOTOGRAPHY IMAGE FILE HANDLING38 APPLICATIONS FULL PAGE ADS 2-PAGE SPREAD ADS PACKAGING / PPT VEHICLE GRAPHICS 1 VEHICLE GRAPHICS 252 TECHNOLOGY DEFINITIONS DEFINING FEATURES GT SPEED SCULPTURE FRAME DESIGN ELEMENTS ENGINEERING EXAMPLES65 PRODUCT GRAPHICS69 APPROVAL PROCESSIf there’s one thing we’ve learned over the years it’s this: Riding is as much about defying yourself as it is about defying the world around you.It’s about going balls to the wall. Setting your fears aside. And ignoring that little voice inside that tells you to stop. It’s about pushing your limits. Easing off the brakes on a downhill. Attacking on an uphill. Attempting your first tailwhip. As much as it’s about having faith in yourself, you have to have faith in the rock-solid ride underneath you. And that’s what it means toOUR PROMISEWHAT YOU’RE CURRENTLY CAPABLE Of IS NOWHERE NEAR WHAT YOU’RE ACTUALLY CAPABLE Of.Note: This .pdf is interactive. Simply click on the section you’d like to explore. To return, click the GT Wings logo at the bottom right of each page.3OUR HISTORYALL WE ARE IS fLESH, BLOOD AND THE COLLECTION Of ExPERIENCES WE’VE HAD.From Gary Turner’s first garage-built BMX racer to our latest carbon fiber creations, we’ve never strayed from our commitment to building reliable, tried-and-true bikes that allow riders to push their limits. Simply put, we’ve never lost sight of what makes a GT, a GT.OUR HISTORY71972BMX frames of the era just weren’t durable enough. At least not according to Gary Turner. And so, using skills acquired from welding drag racing cars, he created the first GT frame in 1972 for his kid to use on the BMX SoCal race circuit. The frame was a hit. 1974 – 80GT Bicycles was born with a simple vision: to help riders push the envelope of what’s possible on two wheels by creating the most reliable, innovative frames in the business. It was a vision immediately proven in the BMX community, with an overnight cult following on the BMX race circuit. 1981 – 86GT bikes became synonymous with durability and winning, bringing home more BMX wins and clout than any other bike brand of the era.Success on the BMX track cemented our attitude toward two wheels —we build athlete-proven bikes that let you “Earn your Wings”. Riding legend Hans Rey signed with GT in 1986 and after 25 years he still has more riding skill than you!1987 – 94Applying the same attitude toward the emerging sport of mountain biking, GT set out to design the best bikes in the world. Mountain bike pioneers Juli Furtado, Nicolas Vouilloz, Rishi Grewal and Gerhard Zadrobilek validated GT’s approach with multiple world cup titles and national championships aboard bikes featuring GT’s...
