LETR_Brand-Identity-Guidelines_1.1会员免费

Version 1.1 / EnglishIdentity GuidelinesLaw Enforcement Torch Run® for Special Olympics2 | Law Enforcement Torch Run® for Special OlympicsContentsUsing these guides 3 Our BrandIntroduction 6Audiences 7What we do 8Our Personality 9The Benefit of what we do 11 Visual IdentityOur Name 13Core Mark 14LETR Badge 17Colour 18 Curve 19Co-Branding 20 Identity in ActionStationery and Presentations 22Event Branding 33Social Media 37 ManagementCheck list 37List of templates 393 | Law Enforcement Torch Run® for Special OlympicsUsing these guidesThese guidelines explain how the Law Enforcement Torch Run® for Special Olympics identity should be implemented. Examples of the identity in action are supplied along with guides on how to use the supplied artwork files. Core IdeaThis symbol highlights specific ideas to be understood. At the heart of effective brand management is shared under-standing.MessagingThis symbol highlights information that will assist you in considering the way we communicate with words.Look & FeelThis symbol highlights the elements that inform the visual appearance and graphic style of our brand.TechnicalThis symbol highlights information of a technical nature relating to creating and implementing artwork.Take careThis symbol alerts you to common mistakes to watch out for or areas that may be open to misunderstanding. These symbols will help you to identify areas of specific interest to your area of expertise or consideration.ContentsVersion 1.1Our BrandThis section of the guidelines introduces you to our personality, what we do as an organization and the messages at the heart of our brand. Here you will find guidance on how to communicate with our different audiences and our relationship with Special Olympics.Section 1 Identity Guidelines5 | Law Enforcement Torch Run® for Special OlympicsIntroductionA strong partnershipLaw Enforcement Torch Run® for Special Olympics (LETR) is a volunteer movement that was established by members of the law enforcement community to support Special Olympics. The mission of LETR is to increase awareness and raise funds for the Special Olympics movement. LETR began in 1981, when Wichita, Kansas (USA) Police Chief Richard LaMunyon saw an urgent need to increase awareness of Special Olympics. He also saw it as an ideal way to get local law enforcement personnel involved with the Special Olympics community. The LETR was quickly adopted by the International Association of Chiefs of Police (IACP), the Founding organization of the Law Enforcement Torch Run® for Special Olympics. What started as a flicker over thirty years ago has grown into a roaring flame of support and stability for Special Olympics athletes worldwide.Our Brand6 | Law Enforcement Torch Run® for Special OlympicsAudiencesDifferent audiences, different needsOur BrandWhen communicating the LETR brand there are three different audiences: General Public, ...