NYXBrandBook会员免费

N Y X b r a n d b o o k1E X I S T I N G B R A N D NYX’s current brand doesn’t have a real voice in the industry. They are a staple brand at drug stores in over 70 countries, yet they are not highly regarded as a must have beauty brand by cosmetics insiders. They offer a wide range of vegan-friendly products and recent-ly partnered with Coachella offering festival looks at their pop-up stand at the wildly fa-mous festival. The brand is well known but needs thier own makeover to stand up next to growing beauty brands with new standards. 2O N W A R D &U P W A R D NYX is a cosmetics brand without a real voice in the growing cosmetics industry. Through this rebrand NYX will represent the beauty in simplicity as well as beauty in expression. NYX is sophisticated yet playful, like the product and thier clientel. 3youthful clean joyful contemporary expressivesophisticateddaring human beautiful childishsterileingenuine pretentiousoverwroughtunattainablepompousweaktraditional without being W EA R E4A M O O D5B R A N D M A R K 6I D E AM A C H I N E7C O N C E P T SAMONG THE STARS You sparkle and shine. You’re are a star! Nyx Cosmetics is dedicated to bringing out the shine in each person who wears our products. This conceptual direction would touch directly on the otherworldly feeling you get when you transform into something greater in Nyx.GODDESS IN YOUR OWN RIGHT According to Greek mythology, Nyx is the goddess of the night. This direction would bring out the god or goddess in whomever wears our product. Not only will you feel otherworldly but you might be mistaken for a piece of fine art too. BLOOMS BY MOONLIGHT The third conceptual direction blends the natural with sleek. The Queen of the Night is the flower which blooms under the stars. This logo depicts a flower who comes alive at night. Not unlike the way our customers feel when they put on our transformative cosmetics line. n y x8O N E ,T W O ,T H R E Eiconsquare brandmarkfull brandmarkFULL BRANDMARKThis mark is intended to be used on packaging and print collateral. It should be treated as a charm and should not overwhelm. It should be used small and kept delicate. SQUARE BRANDMARKThis version of the brandmark can be used in cases where the logo is not centered or in cases where a squarer use is more appropriate. Not to be used on packaging but can be utilized on print materials.ICONThe icon should be used on social platforms and print collateral. It can be used in place of the logo when the larger version loses too much detail at a small scale or becomes illegible. 10M A K E U PY O U R M I N D non-specificface lipseyes11G I V E M ES P A C EThe clarity and the legibility of the mark is integral in establishing a consistent and clear brand. While working with the mark, be sure to keep a clear space. This space...