Pepsi-Visual-Identity-System-2014会员免费

PePsi Visual identity system2014 Big Bold Blue guidelinesPePsi Global brand Guidelines2Contents1 our story2 Visual identity3 PaCkaging4 aPPliCations5 logo artwork6 ContaCt informationThe Pepsi Brand guidelines are a comprehensive set of rules and guard rails created to build a design language that will powerfully express the Pepsi personality across a range of touch points — from packaging to marketing and everything in between.greaT Brands are BuilT wiThConsistenCy, Continuity, CreatiVity and CoherenCe.PePsi Global brand Guidelines1 ourstoryPePsi Global brand Guidelines4big bold blue welCoMe To The era oF:PePsi Global brand Guidelines5INDIARUSEURAMEACANUSACHINAAPACLATMPePsi is a global brandwiTh a Broad sPeCTruM oF idenTiTies. we will CorreCT The FragMenTaTion and Build an eFFeCTiVe gloBal sYsTeM ThaT will driVe design eXCellenCe and Brand leadershiP.we will BeCoMe a uniFied gloBal Brand.PePsi Global brand Guidelines6in 2014 we are going To reClaim our iConiC blue Color.PePsi Global brand Guidelines7BY driVing equiTY Color we will resTore the VibranCy and imPaCt of our brand and seeK To MaKe PePsi The ulTiMaTe ChoiCe For ConsuMers.PePsi Global brand Guidelines8dynamiC aCTiVe Blue authentiC reFreshMenT CuesdramatiC lighTingunexPeCted CroPsfoCused aTTenTion To deTailClear CoMMuniCaTion strategiC siMPliCiTYTo Be True and auThenTiC To our Brand PosiTioning, all oF our CoMMuniCaTions should Follow The esTaBlished design PrinCiPles.Pop CultureThe GlobeBlueFacts & symbolsToneConfidentKnowingCurrentDynamicStimulatingRefreshmentWHAT THE PRODUCT DOES FOR MEHOW WOULD I DESCRIBE THE PRODUCTWHAT THE BRANDDOES FOR MEHOW THE BRANDMAKES ME FEELInspirationIrresistableTasteSociallyConnectedOpen to newPossibilitiesCreativeLiberatedElevating HitIconic SoundElectric FizzUNLOCK THEEXCITEMENTOF NOWPePsi Global brand Guidelines9brand wheel: we'll Be grounded in our Brand PosiTioning unloCk the exCitement of nowPePsi Global brand Guidelines10•Pop-upShows••Transit••Exhibits••ExternalFurniture••Broadcast••OutdoorBillboard••LocalPromo••Premiums••Vending••Fleet••Stadium•RETAILSIGNAGEEVENTSADVERTISINGON-LINEOFF-LINE•Digital••Sampling•Editorial••FoodService••Artwork••Goods••Pointof Sale• •NationalPromo••Packaging•UNLOCK THEEXCITEMENTOF NOWtrademarksiConsPhotograPhyColorsshaPestyPograPhysymbolsillustrationsPatternsThe Brand wheel is aT The CenTer oF The Visual identity system (Vis)PePsi Global brand Guidelines11we'll work within a framework Context The Vis FraMeworK oFFers TargeTed and MeaningFul aCTiVaTion.INTRINSICPHYSICALEXTRINSICEXPRESSIONSHAREDPROMOPERMANENTTEMPORARYICONICVENDINGPACKAGINGFLEETSIGNAGELOGOSCORPORATECOMMUNICATIONSRETAILPOINT OF SALESAMPLINGMERCHANDISINGFOOD SERVICEADVERTISINGPRINTLOCALADVERTISINGPOSTERSWALL PAINTINGSWEBSITESCONCERTSLICENSINGTEEN COLLEGEEVENTSEXHIBITSPREMIUMSPROPERTIESLICENSINGADVERTISINGNATIONAL &LOCAL PROMOSActivations are long term, permanent touchpoints of the brand and usually have large captial investments.Activations are product ...