Brand Standards Manual v1.1Brand Overview2Brand RevolutionNorthland’s brand revolution was intended to create a flexible system of elements that are visually consistent and provide a strong brand identity. The goal in doing so is to capture new audiences in an authentic and meaningful way. Composed of core elements including logo, color, and typography, the brand identity system provides a wide range of tools designed to be flexible and expandable so you can use your creativity to innovate across all media.Implementation The visual expression of our brand can quickly become chaotic and inconsistent without setting rules for how each element should be used. This brand standards manual outlines the revolution of athletics and will serve as a reference resource for implementing the Northland Athletics brand identity system. The following sections provide creative guidance that will enable Northland Athletics staff, partners, and suppliers to express the Northland Athletics brand effectively and appropriately ensuring a cohesive and unified expression across all branded touch-points.Getting Started3How to Use This GuideNorthland Pioneers Athletics imagery is one of the most visible representations of the College’s visual identity. In order to strengthen and maintain this image, the College has developed this brand standards manual to define specific, acceptable uses of athletics logos, images, colors, and fonts.All materials printed or produced by Northland Pioneers Athletics, or in the name of Northland Pioneers, will adhere to the guidelines of the Northland Pioneers Athletics Brand Standards Manual. The graphic elements contained in this manual are not to be altered in any manner and are reserved for use by Northland Pioneers Athletics only. The Department of Marketing Communications & Brand Management must approve any exceptions.• Individuals may not order any uniforms or merchandise (clothing, stationery, etc.) that do not conform to these guidelines, including all items purchased/produced in-house or by third-party vendors. Apparel-related items may require additional guidelines.• When printing the names of individual teams and programs, the College’s approved, specially designated font types must be used.• Use of any previous logos, graphics, images, print material, and other athletic design elements must be discontinued as new items are ordered. Older versions of the Northland Pioneers logos are shown on page 28. Their use is no longer approved.• In accordance with all graphics standards and uniform guidelines, images shown within this manual are only a sampling of how the logos can be personalized to fit each athletic program.Please reference this standards manual when designing any Northland Athletics branded materials.16 Pioneers7 We Are GoIntroduction 2Identities9 Overview10 Monogram13 Wordmarks17 Spirit Marks23 Athletics Marks3Brand Elements27 ...
