BRAND BOOK2BRAND GUIDELINES Our story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Icons and ribbon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . At a glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4818223440465053This is Pluralsight4BRAND GUIDELINESOur story5BRAND GUIDELINESWe believe in changing the way the world learns . That’s been our aim since 2004, when we launched classroom-based training by developers, for developers . That last part is key .We believe in teaching from the trenches . Our course authors have already solved the problems . They set the trends . They shape the industry . As we went online and expanded into more learning areas, we stayed true to only working with the best . But we didn’t stop there . We brought instant mentoring and assessments into our platform to create a truly personalized learning journey . And we added Code School to our ecosystem to help beginners and people diving into new technologies learn in an interactive way . It’s a platform designed to fill any technical skills gap—for anyone or any company . OUR BACKGROUNDPluralsight is founded and launches with classroom training20046BRAND GUIDELINESIncorporated online learning2008Supported the “Hour of Code” movement by hosting an hour of code for a week, kicking of the event with Utah’s Gov. Herbert and the Utah Technology CouncilDec 2014Raised $27.5M in a Series A funding from Insight Venture PartnersDec 2012Fully transitioned to online training model2010Named one of Forbes' Most Promising Companies (#42)Jan 2015Acquired HackHandsJuly 2015We started out as seven companies, but today, we are one tribe, united by one mission. TODAYPosted $16M in subscription-based billingsDec 2012Launched free kids programming suiteMay 2013Acquired Smarterer (Boston, MA ofce)Nov 2014Raised $135M in a Series B funding from Insight Venture Partners, ICONIQ Capital and Sorenson Capital PartnersAug 2014Acquired TekpubOct 2013Acquired Digital-Tutors (Oklahoma City, OK ofce) Feb 2014Author Scott Allen reached $1M in teaching fees and royalties for all of 2013Dec 2013Acquired TrainSignal(Chicago / Schaumburg, IL ofce)July 2013Acq...
