Brand Elements Quick GuideMarch 2020S N A P C H ATWe’ve developed this quick guide to outline the do’s and don’ts of using Snapchat’s brand elements – including word and design marks, creative tools, and design elements associated with Snapchat. If you’d like to use our brand elements in a way not covered by these guidelines, please fill out this request form. If you would like to use Bitmoji brand elements, please see the Bitmoji Brand Guidelines. Thanks for spreading the love about Snapchat! :)B R A N D E L E M E N TS Q U I C K G U I D ESection 1: Rules of Thumb Section 2: Ghost Logo • Ghost Logo • Clearspace • App Icon • Snapcodes Section 3: Color • Color Palette Section 4: Typography • Graphik Section 5: Naming Products & Services • Do’s and Don’ts Section 6: Asset Links • Ghost Logo and App IconHi there!S N A P C H ATPlease only use the brand elements found in these guidelines. Do not use any Snapchat brand elements taken from third party sources.Please don’t: • Use the brand elements in a way that suggests or implies a partnership, sponsorship, or endorsement by Snap Inc. • Incorporate Snapchat’s brand elements, or anything confusingly similar, into your own trademark, logo, product or service name, domain name, or username • Alter any part of the Snapchat brand elements • Modify the word “Snapchat” in any way • Monetize Snapchat’s brand elements, such as selling Snapchat-themed merchandise • Copy the Snapchat look and feel, including imitation of the Snapchat user interface or app store profile • Feature Snapchat’s brand elements in connection with pornography, illegal activity, or other material that violates our Terms of Service or Community GuidelinesRules of ThumbB R A N D E L E M E N TS Q U I C K G U I D ES N A P C H ATIf you’d like to use the Ghost Logo, please follow these guidelines. Do: • Only show the Logo in black and white • Follow the clear space guidance on the next page Don’t: • Alter, rotate, or modify the Logo • Obstruct the Logo • Surround the Logo with other characters or creatures • Use the Ghost Logo to refer to any product or service other than Snapchat Note that the Ghost Logo should not represent Snap Inc. or Spectacles Ghost LogoB R A N D E L E M E N TS Q U I C K G U I D E3xS N A P C H ATWhen you’re using the Ghost Logo with other graphical elements, make sure you give it some room to breathe. The empty space on each side of the Ghost Logo should be at least 100% of the height/width of the Ghost Logo. Do: • Display the Ghost Logo side-by-side with other logos. If you include the Ghost Logo next to other logos, please display it in the same size as other logos Don’t: • Display the Ghost Logo larger than your own marks or branding Clear Space1x3xB R A N D E L E M E N TS Q U I C K...
