GUDELINENO5.AK-501October2020BMWGROUPClassic
WHATYOUWILLLEARN.Whatliesinstoreforyou.Ata glance.Basics.Consistentappearance-worldwide.Consistent appearance within the individualBMW Clubs and thevarious medialThe new BMWsymbol.Protection status ofthe BMW symbol and BMW wordmarkCreatingaBMWClubname,CreatingaBMWClubsignetThenewBMWClublogo.DesioninatheBMWClublogo.-Designingthe BM Chub logo(Paing)-Therightsize oftheBMWClub loga.:The correct positionina of the BMWClublogo, The right print template for each reproductionte chnique-Appicationof the BMWChubidentfie.Visual worldMerchandisingarticlesDigitalmedia.Print media.Correspondence.Badgesandpins.Membership card.Contact&support.DeallingtheCtlbaststroidalBMWChuas.Version2.0.10ILast nevisedOctober2020IPage2
WHATLIESINSTOREFORYOUOffcialBMWClub members identifystdlvwith the BMW brand and associate BMN products with theiown values. As ambassadors and multipliers of the BMW brand andits products, however. thev also bearresponsibilityforrepresentingBMWinawavthat ischaracteristicofthe brand.After al, the BMW brand is highly valuable, and such value must be protected. On the one hand thismeans adheringtocertainshared@basicnrles, but i alsomeans preserving individuaity and settingoneselfapartfrom otherBMWClubsThe EBMW Club appearance should be ba sed onthe premium claim of the BMW brand. The club must alwaysbe clearly recognis able as the senderWheneverthe term"BMWClub"isused throughout the document. exclusivelyofficialBMWClubs are addlessedThe usage of his quideline is obligat ory for the official BMW Clubs within the BMW Clubs International Council,These design guidelines have been developed n close colaboration with the BMWClub& CommunityManagement. They outline the new appearance using examples for allthe relevant media applications, aremandatory worldwide and apply without estriction to all communication and correspondence materials.Version2.0.10ILast nevisedOctober2020Paoe3
ATAGLANCE.The commurication and design of BMN Clubs are gearedThe BMW wordm ark and symbol are subject to worldwide, towardsthe premium claim of the BMW brandcopyright protectionand may only be used in connectionwiththe clublogo. Any use of the wordmark and symbol outsidethe apovidub oisin eadhofuademakbw.Theindividual BMW Club logoensures recognitionof anoffcalBM Club and is designed accordingto bindingguidelines.Thesvmbdl never performsa utlitarian function andis never placed in positions or on objects which impact.negatively on im age.Every official BMW Club has an identifer which servesas seal of qualityappearance.Symbols with necative associationsare to be avoide d.Version2.0.10ILast nevisedOctober2020IPage4
BASICS We introduced our new BM svmbol inthe soring of 2020. A fter more than 20 yearsof using our familarbog, we nowtakeye anothrand cleaty isbhe step rtotheautomotive future withthe modernisation ofour anoearance.Y Wewoul aso le the BMWClsto acompayus onthe enctinyvopaneforthebenefit ofaunifom appearance, to wherethe logos ofthe BMW...
