Toyota-USA-Identity-Standards会员免费

— Product Brand Use— Corporate — Sub-BrandsToyota USA Identity StandardsModified 12.05.13Let’s go beyond everything we know. Let’s embrace everything we don’t. Let’s not just look toward the future, but defi ne it. We’ve learned that inspiration doesn’t favor those who sit still. So let’s be bold. Ambitious. Even unconventional. Because that’s where big ideas come from. Ideas that not only take you places you can fi nd on a map, but also ones you can fi nd in your heart. Let’s go places, together.Inspiration doesn’t favor those who sit still.Toyota USA Identity Standards Modified 12.05.13031.0Identity Basics . . . . . . . . . . . . . . . . . . . . . 04 2.0Product Brand Use . . . . . . . . . . . . . . . . . . 05 2.1Components . . . . . . . . . . . . . . . . . . . . . . . 06 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Toyota Brand Elements . . . . . . . . . . . . . . . 07 LGP Identity System . . . . . . . . . . . . . . . . . 08 Alternate Languages . . . . . . . . . . . . . . . . . 092.2Sizing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Primary Lockup . . . . . . . . . . . . . . . . . . . . . 10 Secondary Stacked Lockup . . . . . . . . . . . . 11 Secondary Horizontal Lockup . . . . . . . . . . 12 LGP Tagline . . . . . . . . . . . . . . . . . . . . . . . . 13 Toyota Signatures - for Limited Space . . . . 142.3Clear Space . . . . . . . . . . . . . . . . . . . . . . . 15 Primary Lockup . . . . . . . . . . . . . . . . . . . . . 15 Secondary Lockups . . . . . . . . . . . . . . . . . . 16 Toyota Signatures . . . . . . . . . . . . . . . . . . . 172.4Color Usage . . . . . . . . . . . . . . . . . . . . . . . 18 Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Dimensional Full-Color . . . . . . . . . . . . . . . . 19 Dimensional Grayscale - for Newsprint . . . 20 Special Permission . . . . . . . . . . . . . . . . . . 21 Flat One-Color . . . . . . . . . . . . . . . . . . . . . . 22 Background Color . . . . . . . . . . . . . . . . . . . 23 Background Photography . . . . . . . . . . . . . 242.5Improper Usage . . . . . . . . . . . . . . . . . . . . 252.6Dealer Uses . . . . . . . . . . . . . . . . . . . . . . . . 282.7Different Applications . . . . . . . . . . . . . . . 292.8Identity Placement . . . . . . . . . . . . . . . . . . 30 LGP Lockups . . . . . . . . . . . . . . . . . . . . . . . 302.9Out-of-Home . . . . . . . . . . . . . . . . . . . . . . 312.10Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Advertising...