V ERSIO N 3. 0Brand GuidelinesCOP Y RI GHT © 2020B RAND G UI DE L I N E S2This document is used as a brand guideline reference for the creation of all brand collateral. It showcases the fundamentals of the WRKOUT brand from logo, typography, color and photography usage, to brand applications that will help inform the creative direction of all future projects.Welcome TRNRS and FNDRS.COP Y RI GHT © 202001.02.03.04.05.06.07.08.09.10.12.Contents13.14.11.B RAND G UI DE L I N E S3WordmarkMessagingLogomarkLogo UsageTypographyBrand ColorPhotography Brand PatternsApp StorePartnershipsIconographySocial MediaBrand ApplicationsDigitalTOCCOP Y RI GHT © 2020B RAND G UI DE L I N E S4Wordmark01.WORDM A R KCOP Y RI GHT © 2020Inspired by brutalist graphics, WRKOUT’s brand wordmark is set in lowercase Orbitron Extrabold. To make the wordmark more memorable and dynamic, we modified the font by combining the impactful and boxy aesthetic with dynamic features. WordmarkWORDM A R KB RAND G UI DE L I N E S5COP Y RI GHT © 2020Here you can see how the wordmark was constructed. We cut off the ‘K' to create a mark that is highly recognizable. ConstructionWORDM A R KB RAND G UI DE L I N E S6COP Y RI GHT © 2020White space around the wordmark was defined to ensure a high degree of legibility. While placing the logo into a composition, please ensure that in any application the safety zone is kept. Safety ZoneWORDM A R KB RAND G UI DE L I N E S7Y X COP Y RI GHT © 2020B RAND G UI DE L I N E S8WORDM A R KPrimary Wordmark - White Torch on BlackCOP Y RI GHT © 2020B RAND G UI DE L I N E S9WORDM A R KBlack Torch on WhiteCOP Y RI GHT © 2020B RAND G UI DE L I N E S10WORDM A R KLight Gray Torch on WhiteCOP Y RI GHT © 2020B RAND G UI DE L I N E S11WORDM A R KWhite on BlackCOP Y RI GHT © 2020B RAND G UI DE L I N E S12WORDM A R KBlack on WhiteCOP Y RI GHT © 2020B RAND G UI DE L I N E S13WORDM A R KLight Gray on BlackCOP Y RI GHT © 2020B RAND G UI DE L I N E S14WORDM A R KLight Gray on WhiteCOP Y RI GHT © 2020B RAND G UI DE L I N E S15WORDM A R KDark Gray Gradient on BlackCOP Y RI GHT © 2020B RAND G UI DE L I N E S16WORDM A R KLight Gray Gradient on WhiteCOP Y RI GHT © 2020B RAND G UI DE L I N E S17Messaging02.MESSAG I N GCOP Y RI GHT © 2020B RAND G UI DE L I N E S18If the term 'WRKOUT' is referring to the brand, or applied in a sentence, it should be in uppercase characters. NOTE: DO NOT write ‘WRKOUT' with any lowercase characters. Only when referring to other workouts, we use the natural spelling. Wrkout vs. WorkoutMESSAG I N GIf we mean the brand •WRKOUT’s •WRKOUTIf we mean other workouts •Workouts •Workout •workouts •workout COP Y RI GHT © 2020B RAND G UI DE L I N E S19Key Messaging is currently being developed by Campfire Effect. Further refinemen...
