CAPTURING The NATURe of CAmPApplication of the Y Graphic Standards for Resident Camps and Conference CentersYmCA of The USARevISed 06.06.20122ReSIdeNT CAmPS ANd CoNfeReNCe CeNTeRSTABLe of CoNTeNTS3 IntroductIon 4 Who Should uSe thIS document? 5 overvIeW 5 complIance tImelIne 6 APPLICATIoN of GRAPhIC STANdARdS 7 vISual SyStem overvIeW 8 locatIon name, logo clear Space and Font 9 StandardS For lImIted uSe oF a herItage logo12 treatment oF amerIcan camp aSSocIatIon accredItatIon logo13 uSe oF Imagery17 treatmentS oF artWork For apparel and non-apparel ItemS22 treatmentS For SIgnage26 AddITIoNAL SAmPLeS27 WebSIte28 StatIonery29 name tag30 brochure coverS32 apparel35 movING foRwARd37 CoNTACT INfoRmATIoN3ReSIdeNT CAmPS ANd CoNfeReNCe CeNTeRSFor more than 125 years, camp has been among the most significant, life-changing and highly regarded YMCA programs. Year after year we hear stories from campers, parents and alumni about the profound, positive impact Y camps and staff has had on their lives. YMCA camps promote sportsmanship, camaraderie, teamwork, commitment, friendship, perseverance, tolerance and responsibility. Y camps embody excellence in youth development, healthy living and social responsibility.While the Y is often associated with camping, we haven’t worked closely together to ensure that all resident camps within associations, independent camps and conference centers reap the benefits of our shared, strong market presence until now. Our brand revitalization will allow us to harness our collective power as “the Y,” be it a large association, a resident camp or an independent Y.Strong brands make an implicit promise that resonates with the public and other stakeholders. They must deliver on their promise in word and deed. This requires consistency in tone, appearance and message. Too many variations cause confusion. This is why graphic standards for the Y brand exist—these standards are and will remain the primary resource guide for camps to use for transition to the new brand.At the same time, the camp experience is different from the typical YMCA experience. We recognize that resident camps and conference centers face the challenge of promoting their unique capabilities and geographic attributes across national service markets, and often within the same region due to the close proximity of many of our camps to one another. As a result, we need an application strategy that allows a camp’s spirit to shine through.Y camps embody excellence in youth development, healthy living and social responsibility.INTRodUCTIoN4ReSIdeNT CAmPS ANd CoNfeReNCe CeNTeRSINTRodUCTIoNRecognizing these unique needs, YMCA of the USA (Y-USA) created the Camp Transition Strategy Task Force. Composed of YMCA resident camp and conference center leaders from across the Movement, the task force was charged with exploring solutions to these challenges so that camps can successf...
