Created by ISUX Brand Center2016. 12ShakaBrand Book闪咖品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of Shaka’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“闪咖”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎6.004.00ApplicationsTypography品牌应用系统品牌专用字体58 - 596.01名片 Business Card44 - 454.01中文 Chinese60 - 616.02 办公应用 Stationery46 - 474.02英文 English 64 - 656.04杂志 Advertisement70 - 716.07衬衫 T-shirt62 - 636.03品牌产品 Brand Products66 - 676.05徽章 Badge72 - 7374 - 7576 - 776.086.096.10广告牌 Billboard官网 Website应用程序图标／启动闪屏 App Icon / Splash68 - 696.06包袋 Bag2.001.00LogoBrand标志品牌14 - 152.01标志元素 Logo Elements10 - 111.01品牌概述 Brand Overview22 - 232.05图形标志 Symbol16 - 172.02标准标志 Basic Logo24 - 252.06安全区域 Clear Space _ Basic Logo18 - 192.03标语标志 Vertical Logo with slogan3.00Color品牌色36 - 373.01品牌标准色 Brand Color38 - 393.02颜色比例 Color Proportion40 - 413.03背景颜色 Background Color26 - 2730 - 312.062.08安全区域 Clear Space _ Vertical Logo版式位置 Logo Placement20 - 212.04垂直标志 Vertical Logo28 - 2932 - 332.072.09最小尺寸 Minimum Size使用与限制 RestrictionsContents目录54 - 555.03使用与限制 Restrictions5.00Auxiliary Graphics辅助图形50 - 515.01基础辅助图形 Basic Auxiliary Graphics52 - 535.02标准辅助图案 Basic Patten1.00 Brand品牌101.00 Brand111.01闪咖是一款由腾讯公司出品的年轻人短视频社区应用，主打音乐秀、对口型表演等功能，视频配上酷炫动效、实时美颜、加速录制等效果，瞬间逼格满满。闪咖还汇聚了一大批好玩有趣的网红达人，搞笑帅哥、呆萌萝莉、性感女神，应有尽有！Shaka is a BBS-typed video clip APP for young people. Launched by Tencent, its main functions are music show, lip sync performance and so on. With video effects such as dynamic show, real-time make-up and speed-up recording, your video will be super cool in no time. A large amount of talents and famous people online has gathered here in Shaka. Funny handsome, cute Lolita, sexy beauty… you name it. Brand Overview品牌概述2.00 Logo标志142.00 Logo15图形标志 / Symbol图形标志 / Symbol文字标志 / ...
