MastercardFoundationBrand Architecture and GuidelinesVersion 4.3 / June 2023Mastercard Foundation: Brand Architecture and GuidelinesJune, 20232©2023 Mastercard Foundation. All rights reserved. The Mastercard circles design is a trademark of Mastercard International Incorporated.The Mastercard Foundation word mark and design mark are registered trade-marks of Mastercard International Incorporated, used under license by the Mastercard Foundation.Table of contentsOUR LOGOTop five things you need to know 4Mastercard Foundation Brand Mark 5Trademark guidelines 6Mark colour specifications 7Mark minimum size and free space 8Using the name in text 9Common mistakes 10BRAND ARCHITECTUREAn introduction to the Mastercard Foundation’s brand architecture 11The organizing pillars of the Mastercard Foundation’s brand architecture 12Visual treatment of communications 14Treatment for co-branded partnerships 15Young Africa Works’ role in the Mastercard Foundation’s brand architecture 21Exception to our brand architecture 22Enterprise Toolkit 24 Program, event, and publication names artwork 25Minimum size and free space 26Program, event, and publication names: What not to do 27Name artwork use 30Mastercard Foundation logo and programs/events/publications scale and placement 31Treatment for equal co-branded partnerships 34Mastercard Foundation partners’ logo scale and placement 35Title areas 36Working with the gradated band 37Scale and placement use 38How our brand architecture comes to life 39When designing external-facing materials that require Mastercard Foundation branding, please contact Corporate Communications prior to initiating the project. If, after reading the brand guidelines, you still haven’t found the answer to your inquiry, please email: Chinwe OkpalaLead, Brandcokpala@mastercardfdn.orgMastercard Foundation: Brand Architecture and GuidelinesJune, 20233©2023 Mastercard Foundation. All rights reserved. The Mastercard circles design is a trademark of Mastercard International Incorporated.The Mastercard Foundation word mark and design mark are registered trade-marks of Mastercard International Incorporated, used under license by the Mastercard Foundation.Table of contentsBRAND ELEMENTSTypography 44Colour palette 53Imagery 58 Photography 58Illustration 61Icons 62APPLICATIONS Layouts 71Digital 72Brochures 73Grids 74Internal documents 76Design elements 79Charts and figures 80Email templates header illustrations 81Animations 82PowerPoint 83Business card and letterhead 84Merchandise 854©2023 Mastercard Foundation. All rights reserved. June, 2023Mastercard Foundation: Brand Architecture and GuidelinesMastercardFoundationMarkMinimum free spaceMinimum sizeBackgroundcontrastSufficient contrastInsufficient contrastxxxxxScreen: 24 pixels48 pointsPrint: 8.9 mm0.35 inchesTop five things you need to know1. The Mastercard Foundation’s trademarks (Mastercard Foundation word mark and design mark) are owned by Mastercard International Incorporate...
