NSW Government Visual Identity SystemCo-Brand Quick reference guideVersion 1.1 June 2022Go to nsw.gov.au/branding for the full brand guidelines.1Logo NSW GovernmentOur primary logoMade up of the Waratah icon and the full NSW Government wordmark, our primary logo should be used in most cases, where size permits.Primary LogoSmall use logosTwo small-use logos are available to ensure legibility at all sizes. Guidance on when to use these logos is available in the brand guidelines.NSW OnlyWaratah Only (Restricted use)Clear spaceWe use a clear space that is 100% of the width of the ‘N’ across all applications (except when used in app icons, or social media profiles).Logo dos• Ensure the logo is placed on backgrounds that allow for sufficient contrast and legibility.• Ensure the logo has sufficient clear space.• Ensure the appropriate sized logo is used for your application.Logo don’ts• Place the logo on busy or patterned backgrounds.• Separate, stretch, rotate, change the scale or colour of any of the logo elements.Logo Co-brandSize and positioningThe NSW Government logo and co-brand logo should be visually equivalent in size.The NSW Government logo should always appear first, e.g. to the left and/or above the co-brand logo. DecoupledIn most applications these two logos are decoupled and anchored to separate corners of a page or panel.Coupled relationshipIn some applications, such as website headers and email signatures, the logos can be coupled.TypographyOur primary typefacePublic Sans is a free, open source typeface, to be used in all communications, that makes information clear and easy to read.The Public Sans family is available in 8 weights and two styles (roman and italic).Public SansAlternative typefacesWhere Public Sans is not available, our alternative typeface is Arial.When translating content, if Public Sans does not support a language, choose the most accessible and appropriate typeface available for that language.Aa AaExtra LightAa AaSemiboldAa AaLightAa AaBoldAa AaRegularAa AaExtra BoldAa AaMediumAa AaBlack2ColourSpecificationsThe print and digital colour values for our palette can be found below.WhiteRGB 255/255/255HEX #ffffffCMYK 0/0/0/0Grey 01RGB 34/39/43HEX #22272bCMYK 54/34/42/92PMS 447 C 419 UGrey 02RGB 73/80/84HEX #495054CMYK 51/31/18/61PMS 431 C 431 UGrey 03RGB 205/211/214HEX #cdd3d6CMYK 10/4/6/18PMS 428 C 427 UGrey 04RGB 235/235/235HEX #ebebebCMYK 3/4/4/5PMS 428 C (40%) 427 U (40%)Green 01RGB 0/64/0HEX #004000CMYK 86/20/85/56PMS 7483 C 7483 UGreen 02RGB 0/170/69HEX #00aa45CMYK 83/0/94/0PMS 354 C 7481 UGreen 03RGB 168/237/179HEX #a8edb3CMYK 33/0/39/0PMS 2254 C 2254 UGreen 04RGB 219/250/223HEX #dbfadfCMYK 10/0/15/0PMS 2254 C (40%) 2254 U (40%)Teal 01RGB 11/63/71HEX #0b3f47CMYK 100/0/39/61PMS 7715 C 323 UTeal 02RGB 46/128/142HEX #2e808eCMYK 86/22/32/17PMS 2221 C 2221 UTeal 03RGB 140/219/229HEX #8cdbe5CMYK 29/0/22/0PMS 572 C 573 UTeal 04RGB 209/238...
