2021中国设计智造大奖标志使用规范Logo Standards Specification of 2021 Design Intelligence Award中国设计智造大奖组委会Design Intelligence Award Committee01前言Preface中国设计智造大奖创立于2015年，是中国工业设计领域首个国际化的学院奖。大奖始终坚持以百年品牌为导向，坚持 国际化大奖的运行方式，坚持“人文智性、生活智慧、科艺 智能、产业智库”的核心价值观，独创“金智塔”设计评价 体系，挖掘具有社会影响力、行业引领力的优秀作品，打造 当代设计评价、推广与合作的综合创新平台，以期“集大成 智慧，塑智造未来”。您的获奖作品均可获得“中国设计智造大奖”标志使用权， 请注意根据不同的获奖类别选择不同的标志进行使用。获奖 者只能以大奖提供的标志文件中所示的方式使用，不得随意 更改标志的外观，并且标志的年份必须与获奖的年份一致。DIA获奖标签的全球使用适用于以下传播及活动方式：·公司介绍公司网站、公司图片手册、新闻稿·平面广告报纸广告、出版物广告、图像广告·影视广告广告宣传片、产品宣传片、形象片·印刷品产品手册、海报、书籍·活动推广设计交易会的展位和演示、展览、展厅、商店、企业和消费者活动、促销活动Design Intelligence Award (DIA), established in 2015 is the first international Academic Award in Chinese industrial design field. To keep its century-old brand, DIA adheres to the operational mode of international award. DIA Pyramid for Design Evaluation was formed with its core values of Intelligence of Humanity,Wisdom of Life, Fusion of Tech & Art, Brain of Industry. Powered by this, DIA explores excel-lent works of social influence and industry leadership, establishes a comprehensive innovation platform for contem-porary design evaluation, promotion and cooperation, to meet the idea "Integrating great wisdom and shaping wisdom to create the future".All of your winning entry has the right to use the logo of "Design Intelligence Award". Please pay attention to using different logos for differ ent award categories. Winners shall use it by following instructions in the logo file provid-ed by DIA Committee, and shan’t change the appearance of the logo at will, and the year of logo shall be consistent with the year of awarding.The global use of the DIA award-winning logo applies to the following situation of transmissions and activities:·Company ProfileCompany website, Company picture manual, Press ·Print AdsNewspaper advertisement, Publication advertisement, Image advertisement·Television adsAdvertising videos, Product videos, Image films-printed·Product manualsProduct brochures, Posters, Books·Event promotion designTrade fair booths and presentations, Exhibitions, Exhibition halls, Shops, Enterprise and consumer events, Promotion-al activities02中国设计智造大奖(DIA)2021标志使用规范Design Intelligence Award (DIA)2021 logo usage specification标志色彩标准的标志使用黑白配色，正形标志为黑底白字，反白标志为白底黑字。大奖的六个不同奖项设置了不同的获奖标签，奖项部分以方形色块与标志连接，色块色值与文字内容依据奖项而定，在应用中请严格遵守标准色值。标志尺寸标志没有固定的尺寸，但为确保大奖品牌标志的识别度，其周边必须保留足够的保护空间，在保护空间内禁止出现任何文字、图案或其他元素。标志在白色和彩色的背景下的使用除正形标志外，大奖标志提供制定反白标志。在白色背景及除黑色之外的纯色...
