Brand FinanceHotels502025The annual report on the most valuable and strongest hotel brands
AboutBrand FinanceBridaina theaapbetweenMarketing andFinanceBrand Finance wassetupin1996with theaim of 'bridaina the gap between marketingand finance. For more than 25 years, we,have helped companies and organisationsofallypes to connect thelir brands to thebottom line.Ouantifvina thefinancial value of brands Weput thousands ofthe world's biggestbrands to the test every year.Rankingbrands acrosall sectorsand countries,we publish over 100 reports annually.Unique combinationof expertiseThe world'sacross a wide range of disciplines;from marketing and market researchleading brandto tax and accounting.valuationPridingourselvesconsultancyon technical credibilityfirm requlated by the Institute of CharteredFor business enquiries, please contact.Accountants in Enaland and Wales.is theenquiries@brandfinance.comfirst brand valuation consultancy to join theInternation al Valuation Standards CouncilOur experts crafted standards (IS0 10668press@brandfinance.comandISO20671)and ourmethodology,ecertifed by Austrian Standards s oficillyapprovedby theMarketingAcountability+442073899400Standards Board.www.brandfinance.com
Contents50000二ForewordDavid Haigh, Chairman& CEO, Brand FinanceSectorOverviewValuationAnalvsisMostValuableHotelBrands2025Most Valuable Brand: HiltonBrandStrenathAnalysisLuxury HotelsBrand Value & Brand StrengthRankingLeisure&TourismBrand Value & Brand Strength Analvsis881Sustainability AnalysisBrandSpotlightsHiltonChrisSilock,President Global BrandsandCommercialSenvicesTaiPuneet Chhatwal.MD &CEO.IHCL2223Hotels Brand Value Ranking(USDm)Leisure &Tourism Brand Value Ranking (USDm)Methodologyour ServicesBrandFinanceHotels502025brandirectory.com/hotels3
Hilton checksin at #1 for10th yearrunningHiltonis the world's most valuable hotel brand for the10vearrunnina brand valueun.30%to $15 1billiorTajranks as the world's strongest hotel brand witha BSIscoreof92.2outof100Totalbrand value of the top50hotel brands rises4%to $58.8 billionMarriott climbs to3place,overtakingHampton Innin the value rankingPremier Inn surges into thetopfiveforbrand strengthupfrom 22mlastyear
ForewordThe global business and scape is constantly evolving, sh aped by economic shifts, technological ad vancements, and changing customer expectations.In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to frentiate themseves, at trac byal customers,and build resilience in an increasingly competitive world.ortedby BrandFinance'slivers measurable value beyond. and retention - it enhances talent acquisition, investororganisation al agility. In today's marketplace, a strong brandis not just an asset but a strategic imperativeDavid Haighnvestmentinunderstanding customenChairman&CEO.the Brand Strength Index has evolvedceptions of both functionalcrediblityBrand FinanceImodelis desianed to besuch asincreased demand, highermer advocacy.The insights gathered fromover 170,000 reI...
