metricool$0.01$0.33CPCAwarenessSocialBrandsspend85.45%moreonTikTok togettheword outAdsReachGettingsharesfromusersisoverCTR000%AcquiringleadsonMetaisonTikTokthanonMeta62.5%Study2025cheaperthanonTikTokmetrico.com/social-ads-studyl
metricoolHello,we are Metricool!The toolthatnotonlyunderstandsyourworkonsocialmediabutmakesiteasiertoo.Plan, publish, and analyze your socialnetworks from a single placeMare than 2 million profes sionals already trustus;from global brandslike Adidas and Ele, to smallocalbusinessesSignupforafree accountlike a diving schoolin CapeTown.Iand start saving time today.Metrics areinourDNA(andinourname). It was our firstfunctionality and remains at the heart of everything we do.Yes, for free.Forever. No cards.No trialperiodsBecause understanding what's happening an networks is notoptional.It'sthekeytospottingtrends, measuringresulits, andCREATEYOURFREEACCOUNTCalendar41.55K个0.2710.49M中AAssistan0.7524motrinnal8SodialAdsStudy2025
metricoolIndexQMehaddlogy旧InhestudyataglanceaPage4Page5QPage7QPage8价IntoductionMethodologyThestudyIntroductionSocialads:andwryat a glanceWhere,how,SocialadsWhere,how,and whyTapof theFunnelMiddleoftheFurnelQPage10Page17QPage26QPage34owbrandsuseSocis'TopMiddleBottomHow brandsofthe Funnelof the Funnelof the FunneluseSocialAdscampaignswellQPage36Page37ConclusionsHow to measureDOWNLOADSTUDYyour campaignswellmetricool.com/sacial-ads-study小oSodialAdsStudy2025
meticoal.com/socia-ads-studylmetricoolMethodologyDOWNLOADSTUDYThis study analyzes the performance of ad vertising campaigns on TikTok andMethodalogyMeta (Facebok, Instagram and Whats-Ap) during the frst quarter of2025(January-March).Binestudyataglance价IntroductionSocialadsWhere,how,andwihy503.281Tapof theFunnelMiddeafheFumndcampaignswereexamined49.417w brands useSacial503,281ampaignsrere examinedadaccountsfrom 49,417adccountsCollectivelyinvestedmorethan,5188000000小o小OOThe combined campaigns1141.8eneratedmore than114billion imprebillioninteractionsand more than 1.8 billionbillionimpressionsinteractions across altdataanalysis8platforms.
metricoollondest-lasTinocAMpalOnsThestudy72daysat a glanceQMethadalagybrands keepthem activefor anaverageof72daysBThestudyataglance价Introduction72daysMetaLeadcampaignsSocialadsWhere,haw,andwtryOnlyFTapof the Funmel2.5%25daysInteractioncampaignsMiddleoftheFurnel(shortest-LAsTINOCAMPAOngw brands useSocialof brandsuse TikTokAdsandMetaAds25dayscampaigns.Interaction campaigns are the shortest-lasting;brandskeepthemactiveforanaverageof25daysCAMPAMONSWITHTHEMOSTNTERACTION30.8%Traffic campaigns make up30.8% of interactionsonMeta8SocialAdsStudy2025
metricoolThe studyat a glance华MethadalagyEThestudyataglanceFavorite campaignsfor brandsCampaigns wifth the highestaverage spend价IntroductiorSocialadsWhere,haw,andwtry0037.2%$4,627.57$2.408.50FTapof the FunmelInteraction adsAppPromotionAppPromotionMiddleoftheFurnelcampaignscampaigns24%$4,627.57areVideo View ads$2．408．5Campaigns generating the mostimpressions.034.4%RecognitioncampaignsMostexpensiveCPC8３４．.１％$０．５１$0.42OutreachcampaigneVideoVcampaignsAppPromotion8campaigns
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