aMaDeusIrave InsiahtsFootbalsbiagesteventin 2026January 2026
CONEIDENTIAITableofContentcAirmarketoverviewr12TournamentFixturesMap15CityperformanceHotel and airdataHotelmarketinsiahts35Appendixamadeus
Air Market Overviewamadeus
CONFIDENTIAIInsiahtssearchdeparturedateJune8-15June 29-3020262026Departure period+176of+28%ofdailvysearchesin Decembendaily searches innopewyoBehaviorDecemberHighinterestforearlydepartures.This,This likely reoresentstravelers lookingcorresponds to travelerswanting tofor later group-stageorRoundof 16arrive before orduring the openingmatchesIt'samaiorsuraeofintentmatches (June 11-13).tied to knockout-stage traveInterpretationaMaDEus
Top 10 Origin MarketsSearchVolumeShareoftotalsearchesUnitedStates21.6%UnitedKingdom11.6%Looking at the top 10 destinations.Canada4.8%searching tovisit the countries,oraanizinathecompetition.weseeGermany4.2%>As majority of matches happen in the US, itsItaly4.1%norltosesearcthespeakingin theregionto travel to hosting cities.Brazil3.9%UKmounts to top 2along with otherFrance3.4%Eluropeandestinationslke Germany andItaly intop5.Japan3.3%> Japan was one of the first national teamsqualfyingforthecompetition andappearMexico2.8%nowintop10searches.Spain2.8%amadeus12thJanuary2026
DestinationCitiesSearch VolumeCityShare of totalsearchesNewYorkCity(NYC)23.0%LosAngeles(LAX)11.7%Toronto(YTO)10.8%Miami(MIA)9.7%Vancouver(YVR)7.7%SanFrancisco(SFO)6.6%Boston(BOS)5.6%MexicoCity(MEX)5.3%Top4 insightsSeattle(SEA)4.9%Dallas(DFW)4.0%Houston(HOU)NewYork cityLos Angeles3.1%hosts several games including roundAtlanta(ATL)3.0%moresearches,whichcorelateswellof 32 and quarter-finals, besides thatwith thefactthey arehostingthefinalIitalso hosts severalUSAmatches.Philadelphia(PHL)1.7%Guadalajara(GDL)1.2%MiamiKansasCity(MKC)Torontowill hostat Hard Rockwill host six games, includingCanada'0.9%sopeninggroupmatchonJune12,Stadium,inclutingfourgroup stageMonterrey(MTY)games, aRoundof32fixture, a2026quarterfinal, and the bronze final.amadeusSource:AmadeusDestinationGateway,.12thJanuary2026
Destination CitiesSearch Volume Year over YearSearchesevolutionYoYSearchasofYoY Search as ofDec2025vsNov1Dec2025Nov20252025ArrowMexicoCity(MEX)77.8%59.1%66.6%YearoveryearMonterrey(MTY)10.4%个searchesarepositivefromGuadalajara(GDL)50.2%28%NovembertoDecemberin0.6%themajorityofhostcities.个Dallas(DFW)36.3%Boston(BOS)36.1%4.8%Vancouver(YVR)30.5%25.3%27.7%-14.3%Toronto(YTO)23.9%14.7%Highlight22.3%forMonterrey,Guadalajara,Houston(HOU)2.4%Miami(MIA)18.6%11.6%abigjumpinsearches.NewYork City(NYC)15.7%9.3%LosAngeles(LAX)11.1%7.8%SanFrancisco(SFO)8.2%1.5%Anotherbighighlight6.6%9.3%isthathost cities likeSeattle(SFA)Atlanta(ATL)3.1%-7.8%介Philadelphia(PHL)-2.4%13.0%amadeus7thJuneto25thJuly-2026/2025
Bookings to allhost cities by date.Correlation with the event phasesPre-Event&OpeningOpening Weekend &ArrivalsGroupStagePeakJune8-11June12-18+32% dailvin Dec 2025vs last month+35%dailv in Dec 2025 vslast monthStrongpre-eventarrivals,fansReflectsmassfantravelfor firstpositionina in host cities beforematches:showshiahexcitementandkickoff.weekend overlap.aMadeus
YoY Air Booking Growth 2025vs 20248th lune to 21st Julv-2025/2024CityYoYasofDec...
