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TERIALSREQUIRELEGALUSEOFCOCA-COLATRADEMARKSLegalREVIEWANDAPPROVAL,logos,orothergraphicsGuidelinesasenotethat the materials co>teamflaccartwork.A-COLAbratedinsidetheCOFORCoca-Colatrademarkraassets,including theDynamicRibbonTRADEMARKNOTICESANDLEGALLINESademarknotices(forexample,e,REGD.REG.etc.)ustappearses mustwithKePROPERTY,TEAMContourca-Colahent1sesMarketing and/orOperationsCounsel.ThaCocauColaComparyCoca-ColaRFAWordCup26"vIS1.0Page2
FIFAWHATWHOWhile the designs in this tolkit have been Please reach out to Griet Van den brandeApprovalsapprovedbyFIFA,any useofsuchdesignsinyourmarketneedsfurtherFlFAapprovalProcessordinatorwho cansubmitthematerals,8If not, Griet will gladly submit,TIMING-Obtain approvalforyouractivation,QUESTIONS/HELPmaterials before production/marketroll-outForanyquestions orhelpwithFIFAFromthemoment thatyourmaterials,idelinesorthe FIFAapprovals process,oleach out toIon theigitalArchive(FDA)forapprGrietVandenbrandeatFAcontray has10 businessgvandenbrande@coca-cola.com,daystoprovidefeedback-IfFIFArequires revisions (which mayIyou afewdaycomplete),theyiness days to reviewthese revised materials.ThaCocauColaComparyCoca-ColaFFAWordCup26"Vs10Page3
ContentsPg05Introduction80亿25943PgBrand Anchors2222.PhotographyArden Square DeviceCompositesFootball Asset222TypographyApplicationCampaianOverviewTheCoca-ColaComparyCocn-ColaRFAWorldCup26*vs10Page4
The Be Inlt' campaignservesas the foundation forthe CocaColaFIFA WorldCup 2026 identityThistramework establishes the core principles andgraphicelements that define thevisual system.Incorporatingthe iconic Arden Square asacentralgraphic device, wealso introduce anew proprietary font Better With to ensurea vibrant yet recognizablebrandpresence. The designidentity maintains continuity withprevious iterations, while leveraginga refreshed CokeFootball Asset reinforces Coca Colais culturalheritageand ongoing partnership with The lIEBA World C MTheCoca-ColaCompanyCoca-ColaRFAWorldCup26*WIS1.0Page5
BRANDANCHORSThaCocaColaComparyCocar-ColaRFAWordCup26/v1S10Page6
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Tosupport the launch of the Be init"' campaign,we have developed a boldnew photography directiontocapture the energy, passion andemotion ofthe FlFA World CupIMInitially designed as aprecise firve light setup tohighight ouriconic glass bottle, Contour' has evolved intoadynamicvisual approach, perfectlv capturingtheyouthful energy and uplitingspirit of global footbal fansTheCoca-ColaCompanyCoca-ColaRFAWoridCup26*vS10Page10
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PhotographyContourPrinciplesd wil be updated when availableOpliftEmotionProductbca6oNOTE:ImageCoca-ColaRFAWoridCup26*vS10Page12
Uplifta-Cola.capturing a clearsesnot, lboth emotionallyTheCoca-ColaCompanyNOTE:ImagesinthisCoca-ColaRFAWoridCup26*vS10Page13
Emotionweshould always aim to capturemom...
