National_Geographic_Brand_Intro（《国家地理》品牌介绍）.pptx会员免费

A H I S T O R I C U N I O N O F B R A N D SB R A N D I N T R O2

A G L O B A L F O R W A R D T H I N K I N GM E D I A C O M P A N Y W I T H P U R P O S EAT O U R C O R EB R A N D I N T R O3

W E CHASETHE B IG Q U E S TIO N SWHO WE AREA COMMUNITY OFBOLD EXPLORERSW E CHALLENGEA CCE PTE D B E LIE FSWITH AN INSATIABLE CURIOSITYW E PUSHO U R B O U N DA R IE SO F HU M A NK N O W LE DGEB R A N D I N T R O4

FOCUS AREASE X T R A O R D I N A R YF A C T U A LS T O R Y T E L L I N GG R O U N D B R E A K I N GI M A G E R YT R A N S F O R M A T I V EE X P L O R A T I O NL O V E O F T H E P L A N E TB R A N D I N T R O5

W E B E L I E V E G R E A T S T O R I E S H A V ET H E P O W E R T O T R A N S F O R M O U RU N D E R S T A N D I N G O F T H E W O R L DA N D O U R R O L E I N I TB R A N D I N T R O6

THE WORLD’S GREATEST STORYTELLERSA - L I S T E R SE X P L O R E R SP H O T O G R A P H E R SB R A N D I N T R O7

THE POWER OFVISUAL STORYTELLINGB R A N D I N T R O8

ADDRESSINGTODAY’S ISSUES:RACEB R A N D I N T R O9

ADDRESSING TODAY’SISSUES: HOW WE WILLFEED THE WORLDB R A N D I N T R O10

ADDRESSING TODAY’S ISSUES:THE CIRCULAR ECONOMYB R A N D I N T R O11

ADDRESSINGTODAY’S ISSUES:HOW WE WILL LIVEB R A N D I N T R O12

N A T I O N A L G E O G R A P H I C I SU NI VERSALLY T RU ST EDONLYBUT14%98%O F C O N S U M E R S T R U S T A D V E R T I S I N GO F C O N S U M E R S T R U S TN AT I O N A L G E O G R A P H I CO N S O C I A L M E D I A O R W E B S I T E STrust in Internet Websites & Social Media: YouGov, YouGov’s International Media ConsumptionReport March 2021; UK Only. Trust In National Geographic: Join The Dots; National Geographic TrustStudyB R A N D I N T R O13

W H AT N AT G E O M E A N S+112%+28%+166%+10%+121%ValuesAdventureBeautiful VisualsA Social SignifierActive EngagerI agree the brand reflectsmy social, political &environmental valuesStrongly associate the brandwith adventureStrongly associate the brandwith high quality photographyI would be proud to be seenwith this brandThe brand makes an activechange in the worldN at GeoComp SetNational Geographic InsightWorks Consumer Research; Natoinal Geographic Attributes vs. Key Premium Publishers Competitive Set; Nat REP UK Audience.B R A N D I N T R O14

E V E N T SN S U M E RO D U C T SC H A N N ET H E W O R L D O FN AT I O N A LG E O G R A P H I CD I G I T A LC O N S U M E RN G A G E M E N TM A G+K D SRE LB R A N D I N T R O15

UNRIVALLEDSCALE & SCOPE461M+ #1A M O N G T H EM O S T W I D E L YD I S T R I B U T E DT V C H A N N E L SI N T H E W O R L DHousehold...