KiaCorporate ldentityGuidelinesXMMovement that inspires
TableofContents3575IntroductionBrandStrategyRasicSystemApplicationSvstem
Introduction
IntroductionThe Visual Core ofthe new KiaAt Kia, we believe movement inspires ideas.Thisquideline,thevisualcore ofthenew Kia, isdesianed to help people who areresponsible forposittioning and protectingKia as an inspiring brandWithyourhelp,ywecancreatea brandexperfencewhichbuldstrustandexceedsourcustomersexpectations.Pleasereadand understand the quideline and be the one who startsthemovement that inspires.StandardforCorporate ldentityGuideline,ncapsulate what Kia brand stands fo.Aunifed and constentuseofthis guideline isoneofIn order to sustain aconsistent brmageasvwlsallitecuratepesentationofthe brand,we mus folow thespecificstandards suggested in his guideline Kas Corporate disclosed, transmitted,in whole orinpart,without theexpressconsentof Kia.Whenusingthequidelineforcertalrion, please download the official filefromKiaStudioFor inqultesregadingcontents InclueamsoftheirstisueKW
BrandStrategy
BrandStrategyKia's new brand story begins with thefundamentaquestonof'Wwhydoweeis?Andthe answer to,is uestionstatswththef edthat Klahasbencreating a"movement" forover 70yearsWHATpeople,alowhngustohawe imeto think andtomeettheworld.We believe movement inspires ideas.Thatis whywe at Kiacreatethe spaceforHOWyou to getinspired and more fime to bringWe believe movement inspires ideas. That is why weat Kia create the spaceforyouto get inspired, andyourideastolife.WHYWedesignbold, rgina,inventive productstocreateuserownership&experiences,that are simple, intuitive and integrated, Products that are dynamic,stylish, innovative,and servicesthat are meaningfuland convenient.,TOWHOMtheirpersonalpassion in this complexmodernsociety.
KiaBasic SystemMovement that inspires
Basic SystemLoqoSloganColorTypefaceGraphic SystemPictoaram&Icon
LogoO1亿但仍佰亿89288LogoPhilosophy +StructureLogoAngle+AnatomyLogoClearSpace+MinimumSizingLogo Usage LogoColorLogoUsageBackgroundLogoUsageIncorrectUsesLogo Expansion Standard Combination-HorizontalL0q0ExpansionUsaqeLogoExpansion Standard Combination.-VertialCo-Brandinq & Partnership Standard CombinationLogoCompositionHyundai+Kia
LogoPhilosophy+StructureThenewkKialogosasymbolofKasnewbrandFirst,"Symmetry/'concers customersatisfaction inhecarent businesfed.lso,.trllets onidecensuggesting newcustomer experience through'Rhythm, the second concept,conveysKia's brandpromise to move and change unceasingly undercustomer'sdemand and tobring moments ofinsplatonforcustrmes.jus ike the comnectednew brand that truly absorbs the
LogoAngle+AnatomvKiasnewloissymholizedinaligohype fom,Therisingmovementofdageonalstokesofthesare accentuated bv bevelina thestrokes and revealsthe meaning within:Krs*whichsto rise.The wideooortionsarecomposedinastabdeconfiguration to createastrong.confident, and well balanced appearanceBeveledstokendsthtrinfrcethersinglasplringtrendofthecharacers-K"and"A"Cramicaly oulated srke wdthswththeontrast between vertical and diagonallinesligaSrecise curved large interiorfriendlyand openimprsionNarro...
