Unilever personal wash2017 IWOM plan Aug. 2017 objective2017 年度联合利华 personal wash 品类口碑营销管理,即在新型的互联网平台上(内容平台和电商平台)优化和提升。1. Digital 平台包括但不仅限于可以产生品牌和产品口碑的 IM 媒体,微博、微信;各类垂直类产生内容的媒介,如女性垂直、各种导购类平台,如小红书、蘑菇街
HILTON LuxURY AND LIFESTYLE BRANDSLuxURY 2018 Brand Board MeetingJanuary 23, 2018 LOOKING TOWARDS 201825 While Luxury today has evolved to be more democratic and experiential vs material, the social
Lux DELICIOUS COMMUNICATION PLAN AGENDAPlatform StrategyCreative IdeaDigital Communication AGENDAPlatform StrategyCreative IdeaDigital Communication GoalPlatform•Deliver Product Benefits - Fresh +
P R E P A R E D B Y R E L O A DLux DELICIOUS CAMPAIGN PROPOSAL Brief RecapStrategy ThinkingCreative IdeaMediaChannelMessage HouseAGENDA OBJECTIVEtowards new Lux summer fine fragrance collectionBUILD
