PRE-ALIGNMENT - 29 OCT
HYPE & HUNGER2/4-10CNYLAUNCH & SUSTAINANNOUNCE & PRE-SALETEASE12/9 – 12/142/22 - ONWARDS12/15 – 1/302/15 – 2/21BUILD ANTICIPATION FOR UBXIXCELEBRATE UBXIX INNOVATION & CO-CREATION STORY FOCUSING ON PDT DEVCELEBRATE ‘NEW RUNNING’ & OUR ROLE IN IT. INVITE THE WORLD TO TRANSFORM THE SPORT WITH USCELEBRATE ARRIVAL OF UBXIX (MASSIVE) AND INVITE ALL TO EXPERIENCE THE NEW UBXIXTELL THE WORLD UBXIX IS NOW “REBOOSTED”IT’S HERE - “REBOOSTED TO MOVE YOU FORWARD”NEW RUNNING TRAILER TO IGNITE NEW RUNNING MOVEMENTGLOBAL MEDIA LAUNCH EVENT IN SHANGHAI @ 12/1512/912/111.SILHOUETTE TAKEOVER & WILD POSSIBILITIES2.EIM SEEDING LEAK 3.SOCIAL BUZZ4.PRE-BUY MECHANISMBUDGET KPI SPOMA/ EIM (TO BE ADDED)4 WAVES OF SEEDING BUZZPR CO-OP AMPLIFICATION AMPLIFY CO-CREATION STORY & TECH FILMS THRU SNEAKER/VERTICAL MEDIADEEP DIVE WITH CHINA NEW RUNNING PLOGGING STORYAMPLIFY WITH ADDITIONAL NEW RUNNING CONTENT ON SOCIAL & PRINVITE OTHER NEW RUNNERS TO CONTRIBUTE THEIR NEW RUNNING STORIESBUILD PRE-HEAT FOR SUPERBRAND DAY THROUGH NEW RETAILULTRABOOST SUPERBRAND DAY ON TMALL+OFFLINE EVENTOTV MEDIA (2/15 ONWARDS FOR SBD PRE-HEAT)LT OOH (2/15 ONWARDS FOR SBD PRE-HEAT)(NEED TO ALIGH W GLOBAL ON ASSET)SOCIAL / EPR (2/15 – ONWARDS FOR SBD PRE-HEAT)NEW RUNNING AR OFFLINE EVENT (SUSTAIN 2/23 AFTERWARDS)SI: 206,5216 SKUSOTV MEDIA (REFRESH FOR 2/23)LT OOH (REFRESH ON 2/23)SOCIAL / EPR (SUSTAIN 2/23 AFTERWARDS) TVC MEDIA (REFRESH FOR 2/23)DIGITAL MEDIA (2/15 ONWARDS FOR SBD PRE-HEAT)DIGITAL MEDIA (SUSTAIN 2/23 AFTERWARDS)- OTV- TVC- OOH- DIGITAL MEDIA- SOCIAL/EPRPRODUCTOBJECTIVEKEY MSGKEY ACTIVITIESPLATFORMTotal Budget: 0k Total Impression: 500kTotal Budget: 850k Total Impression: 1,4650kTotal Budget: 9,762,000 Total Impression: 222,641,285Total Budget:40,511,000 Total Impression: 269,553,493
TEASE12/9-12/14 2018(PR & SOCIAL AMPLIFICATION)•Maximise and leverage on global assets to excite and engage media to imagine how crazy the new UBXIX could look like.
HYPE & HUNGER2/4-10CNYLAUNCH & SUSTAINANNOUNCE & PRE-SALETEASE12/9 – 12/142/22 - ONWARDS12/15 – 1/302/15 – 2/21BUILD ANTICIPATION FOR UBXIXCELEBRATE UBXIX INNOVATION & CO-CREATION STORY FOCUSING ON PDT DEVCELEBRATE ‘NEW RUNNING’ & OUR ROLE IN IT. INVITE THE WORLD TO TRANSFORM THE SPORT WITH USCELEBRATE ARRIVAL OF UBXIX (MASSIVE) AND INVITE ALL TO EXPERIENCE THE NEW UBXIXTELL THE WORLD UBXIX IS NOW “REBOOSTED”IT’S HERE - “REBOOSTED TO MOVE YOU FORWARD”NEW RUNNING TRAILER TO IGNITE NEW RUNNING MOVEMENTGLOBAL MEDIA LAUNCH EVENT IN SHANGHAI @ 12/1512/912/111.SILHOUETTE TAKEOVER & WILD POSSIBILITIES2.EIM SEEDING LEAK 3.SOCIAL BUZZ4.PRE-BUY MECHANISMBUDGET KPI SPOMA/ EIM (TO BE ADDED)4 WAVES OF SEEDING BUZZPR CO-OP AMPLIFICATION AMPLIFY CO-CREATION STORY & TECH FILMS THRU SNEAKER/VERTICAL MEDIADEEP DIVE WITH CHINA NEW RUNNING PLOGGING STORYAMPLIFY WITH ADDITIONAL NEW RUNNING CONTENT ON SOCIAL & PRINVITE OTHER NEW RUNNERS TO CONTRIBUTE...
