18Q4 NOV ALPHAEDGE 4D2018.10
NOV18Q4 NOV ALPHAEDGE 4DCreative WIP我们活在 3D 空间渴望触摸 4D 未来用矢量测算未知的距离不如亲自踏进去现在与未来之间只缺一双 AlphaEdge 4D还有你
NOV18Q4 NOV ALPHAEDGE 4DChinese TaglineWIP穿梭矢量未来
NOV18Q4 NOV ALPHAEDGE 4DInterpretationWIPPioneering the Process of Manufacturing:from Design to ProductionTune Every Structure to Outstand Your Best PerformanceCombination of 4 Elements: Liquid. Light. Oxygen. Data.REVOLUTIONARYTUNED TO YOUMADE FOR THE BESTA GREAT LEAP OF 3D THECHNOLOGY3D 科技演进一大步THE FIST STEP OF YOU INTO FUTURE 你的未来体验第一步4D FUTURE COME TURE UNDER FEET 4D 未来在脚下实现CREATION PORCESSMass Scientific Tonality in Educating Consumers the Engineering Supreme of adidas穿梭矢量未来
NOV18Q4 NOV ALPHAEDGE 4DSeeding Box DesignWIP纸质鞋盒四面纹理打开亚克力模版 massage 嵌入在上方
NOV18Q4 NOV ALPHAEDGE 4DInvitation Card DesignWIPINVITATION CARD热感应纸张效果手捂热后纸张
NOV18Q4 NOV ALPHAEDGE 4DCommunication Channel ObservationWIPSNEAKER FANSTECHNOFREAKTREND FOLLOWERSLove all limited sneakers, willing to pay more on itAddicted in new technology and search for all relevant informationFollow fashion items to make self unique and look stylefocusing on sneaker trends and news, following KOLs & Media trend on social mediaUsing news app and seeking technology trends & informationwatching event livestreaming and following trends through fashion blogger & trendy magazine
ACTIVATION
NOV18Q4 NOV ALPHAEDGE 4DCommunications ScheduleWIPTEASER11.0911.1411.1611.17EVENTAMPLIFICATIONNJE STOREMESSAGEPRSOCIALEVENT4D is comingTMALL Auction4D technologies Personal narratives of AlphaEdge 4D trialExclusive chance to have 4DWeibo & Website PitchSeeding BoxMedia Pre-heatTechnology KOLMedia InvitationEvent news distributionNewswire & media amplificationUnboxing video4D InfoBuild 4D as trendy productTour and workshop11.12TBC11.13What future looks like if with 4DNewswire distribution4D is comingO2O RegistrationStyle KOLSneakerheadKOL CoopLivestreaming KOLAmplificationetc.
NOV18Q4 NOV ALPHAEDGE 4DActivationWIPSeeding Box4D WonderContentWorkshopKOL LivestreamingUnboxing VideoWhat if sneakers are alive? WITNESS WONDERSee how creativity and curiosity help us to shape our future in ways big and small.
Est. Impression: 5,000,000+Est. Media Value: 300,000+FW18 HYPE PRODUCT SUPPORTING PLAN – AlphaEdge 4D NOVPinnacle SeedingBrand AssetCelebrityMedia PartnerTechnology KOL 彭于晏张钧甯宁泽涛 惠若琪谢震业 FlightClub Kidulty HYPEBEAST 周一文孙稚鹏怕肥 1626 ULSUM SIZE 尺码 邹子阿貌Sam 康斯坦丁科技匠 余文乐林俊杰王嘉尔 鹿晗迪丽热巴萧敬腾etc.
NOV18Q4 NOV ALPHAEDGE 4DPre-Heat – 11.09 ~ 11.12WIPPurpose:To release “Empty Box” as teaser and tell the story of “Step into the Future with 4D”, motivate consumer to pre-order 4D product on T-mall and OTOKey Message:• (11.09-11.11) Empty box - the future is near, let’s step into the future with 4D; Pre-order on T-mall• (11.12-11.13) OTO: Don’t miss your opportunity to pre-order through O...
