2019 HAINAN INTERNATIONALNEW EV & INTELLIGENT DRIVING SHOWPROPOSALP R E P A R E D B Y M O T I O N O N E D E C E M B E R 2 0 1 8
CONTENTSM O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o m•BACKGROUND•YOUR BRIEF•CREATIVE CONCEPT•BOOTH DESIGN •USER EXPERIENCE•APPENDIX
M O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o mBACKGROUNDICONIQ Motors was founded in early 2016 with the vision to become a key player in the electric mobility revolution. The company’s passion and focus is to offer a TRULY UNIQUE PASSENGER experience by developing all electric vehicles that includes the latest technologies in comfort, entertainment and productivity.Since 2018, the GOV of Hainan Province has increased the support on NEV, improved the planning and push ahead on charging pile development. These good policy all play the important parts in Hainan NEV development.By the opportunity of 2019 Hainan International NEV exhibition, ICONIQ will show its brand promise that is to develop premium, fully-electric, vehicles which are “FOCUSED ON THE PASSENGER EXPERIENCE RATHER THAN THE DRIVER EXPERIENCE.”
M O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o mYOUR BRIEF
M O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o mFACTSDATE: Jan 10-13 2019LOCATION: Haikou International Exhibition Center THEME: “ 绿色发展 ,”建设美好海南PROGRAM: Exhibition + ForumSHOW CAR: ICONIQ 7 – Premium * 1 L5 model * 1 (clay model) STAND SPACE: 300sqm @ Hall BTONALITY & STYLE: Premium, hi-tech, creative, engaging
M O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o mHall BNEW EVSICONIQ300sqm（ H15*L20 ）STAND SPACE: 300sqm @ Hall BMAIN ENTRANCEMAIN ENTRANCEFACTS
SHOW CAR-‘SPV’, Smart (& Sexy) Passenger Vehicle-An all-electric, long range vehicle -Four independent seats in the passenger cabinICONIQ SEVEN-PREMIUMICONIQ L5(the concept clay model)-Be equipped with autonomous driving function-Plan to showcase the first fleet at the Dubai World Expo in 2020
M O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c o n i q m o t o r s . c o mOBJECTIVES• Enhance ICONIQ brand awareness and perception among target groups• Generate leads and drive KMIs leading up to the official launch of the new products in the coming years.• Build up ICONIQ as one the the key players in the new EV market
CREATIVE CONCEPTM O T I O N O N E C O M M U N I C A T I O N S D E C E M B E R 2 0 1 8w w w . i c...
