2020中国家庭保险需求调查报告-大家保险集团-33页会员免费优质

2020中国家庭保险需求调查报告

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01.

70s80s10,000-20,0003000-10,000380s10,000-20,00070s25.4%14.4%18.7%74.8%58.8%3000-10,00042.2%31.3%56.5%45.5%

52.2%49.5%41.6%4（ 76.4% ）（ 48.4% ）（ 65.3% ）（ 35.4% ）（ 45.2% ）（26.2%）（41.6%）（26.1%）（49.5%）（52.2%）（20.9%）（17.0%）

47.1%44.6%35.9%23.7%26.5%23.1%21.8%16.5%15.1%14.0%12.2%49.6%44.3%39.3%23.1%24.4%20.0%20.8%18.3%15.6%14.3%10.8%50.6%50.9%41.5%25.6%24.8%18.4%20.8%17.1%12.9%13.4%11.0%53.3%50.8%42.3%27.7%26.4%19.3%20.5%16.5%13.5%11.2%10.8%5—N=560057.2%52.8%45.7%28.2%27.6%20.8%20.7%17.2%14.2%10.8%8.8%

42.8%10%-19.9%63.8%7.3%24.2%42.8%21.9%

70.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%未来购买保险

0%10%20%30%40%50%60%70%0%20%40%60%0%10%20%30%40%50%60%70%0%20%40%60%0%10%20%30%40%50%60%70%0%20%40%60%8—未婚保险需求矩阵图未来购买保险未来购买保险未来购买保险已婚未育保险需求矩阵图已婚已育保险需求矩阵图

02.

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1145.3%43.0%35.4%34.7%14.8%54.6%40.5%39.9%35.5%17.2%50.8%37.6%34.4%29.2%16.6%121212333

0.6%3.5%14.2%51.4%30.4%69.9%80%1269.9%30.1%(N=4460)(N=1341)(N=1096)43.7%25.1%31.2%41.8%23.8%20.9%10.7%

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03.

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58.1%56.0%58.1%39.5%45.5%39.5%20.3%17.3%1658.1%56.0%45.4%39.5%20.3%17.3%

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1845.3%31.0%28.6%28.2%27.3%25.7%24.0%23.2%19.2%••••

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04.

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22—56.0%51.6%43.9%43.7%32.7%28.9%55.7%53.4%51.9%43.5%36.2%•••

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05.

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12.7%23.5%26.3%14.8%11.3%11.5%19.0%23.7%21.8%12.8%14.7%8.1%23.9%23.7%26.3%/28—4151/23.9%21.4%18.1%16.1%12.9%7.7%

2942.6%41.2%35.7%22.7%13.8%12.3%61.0%57.9%46.4%

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