© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.GLOBAL HAPPINESS 2020What Makes People Happy in the Age of COVID-19A 27-Country Global Advisor SurveyOctober 2020For more information about this survey, go to: https://www.ipsos.com/en/global-happiness-study-2020
© Ipsos | Global Advisor | Global Happiness Study | October 20202Global AdvisorLevel of Happiness by Country © Ipsos | Global Advisor | Global Happiness Study | October 2020
3© Ipsos | Global Advisor | Global Happiness Study | October 2020Level of HappinessQ1. Taking all things together, would you say you are: Very happy, rather happy, not very happy, not happy at all Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries% unhappy % happyAmong 27 countries surveyed, happiness is most prevalent in China and the Netherlands, with about 9 in 10 in each country describing themselves as “very” or “rather” happy (93% and 87%, respectively). Saudi Arabia (80%), France and Canada (both 78%) follow. Fewer than half of adults in Peru (32%), Chile (35%), Spain (38%), Argentina (43%), Hungary (45%), and Mexico (46%) say they are happy.
4© Ipsos | Global Advisor | Global Happiness Study | October 2020Level of HappinessQ1. Taking all things together, would you say you are: Very happy, rather happy, not very happy, not happy at all Base: 19,516 online adults aged 16-74, 18-74, or 19-74 across 27 countries9%5%4%6%5%9%10%3%8%5%13%5%11%14%22%7%12%7%8%13%13%18%16%12%30%20%13%11%22%29%34%38%41%37%42%51%47%54%46%57%51%49%44%60%58%64%65%61%64%59%62%66%51%66%80%52%61%54%49%45%44%45%38%40%36%36%31%31%36%29%30%28%25%25%24%23%22%20%18%20%12%12%6%31%7%12%13%12%11%9%10%7%9%5%10%7%2%8%4%4%6%4%3%3%2%3%4%2%8%2%1%6%PeruChileSpainArgentinaHungaryMexicoSouth AfricaSouth KoreaJapanRussiaTurkeyItalyMalaysiaBrazilIndiaPolandUnited StatesBelgiumGermanySwedenGreat BritainAustraliaCanadaFranceSaudi ArabiaNetherlandsChinaAll CountriesVery happyRather happyNot very happyNot happy at all% very happy + rather happyGlobal Average 63%93%87%80%78%78%77%76%74%73%71%70%68%66%63%62%62%59%58%55%54%52%46%45%43%38%35%32%Just over 6 in 10 (63%) adults globally report being happy: 11% very much so and 52% rather so.Countries with the highest proportion of adults considering themselves as very happy are Saudi Arabia (30%), India (22%), and the Netherlands (20%). Those with the highest prevalence of adults saying they are not happy at all are Spain (13%), Argentina and Chile (each 12%). -1%11%NA2%-2%-8%-9%-6%-1%-5%-2%-9%-3%-11%2%10%5%6%11%3%0%-7%-13%-5%9%-8%-15%-26%Change in % very happy + rather happy since 6/2019
5© Ipsos | Global Advisor | Global Happiness Study | October 2020% very happy + rather happy Dec-11May-13Mar-17Feb-18Jun-19Aug-20Change since December 2011Change since June 2019Global Average77%77%61%70%64%63%-14%-1%China78%79%84%85%82%93%15%11%Netherlands87%Sau...
