正义联盟手游上线整合营销方案会员免费

正义联盟手游上线整合营销方案

内容规划CONTENTS1.2.3.4.公司及团队简介市场分析洞察核心传播概念传播创意展示

公司及团队简介Chapter 1.

&China International  Tencent Games NetEase Games We have provided services for top- tier clients of gaming world  Blizzard  Sony Interactive Entertainment( SH & HK Sector ) CLIENTSWORKSWe also shoulder full responsibility for campaigns of world-class games like Final Fantasy XV, Street Fighter 5 and also Play Station VR.  Baidu Games

&We have provided services for top- tier clients of gaming world CLIENTSWORKSPR for SIE PlayStation4 &PlayStation VR索尼互动娱乐公关传播We help SIE Shanghai to build healthy and stable relationship with mainstream media; we are also responsible for all the PR work of Play Station 4 games, including launch campaign, sales promotion etc.

&Cooperate with content creators on Blibli.com, the biggest live-streaming platform within China. The most popular post gets more than 630 thousand views. CLIENTSWORKSSocial Channels for SIE PlayStation4 &PlayStation VR索尼互动娱乐社交媒体传播Gravity Rush RemasteredRatchet And ClankPlan and execute all online social movements on Weibo for Play Station4, Play Station VR and new game works. We have provided services for top- tier clients of gaming world

&We have provided services for top- tier clients of gaming world CLIENTSWORKSIMC for Tencent Games WE FIRE《全民突击》场景化整合营销We plan and carry the integrated campaign for Tencent Games WE FIRE. Cooperating with Chinese star Kris Wu, we successfully get the brand exposure as much as possible.

Honor14th Anniversary of PR AWARDs ASIA 2015Healthcare: Ethical Campaign of the YearGolden Client: Pfizer 15th Anniversary of PR AWARDs ASIA 2016Employee Communications Campaign of the YearBronzeClient: Mercedes-Benz Our team was acknowledged by International Awards

social 团队黄锦伟宗彧范维PR 团队马壮吴婉辰刘启航李佳奇Account Director高级客户主任高级客户经理高级媒介主任客户经理策略输出方向把控创意反馈内容及渠道反馈策略输出方向把控高级客户主任高级媒介主任创意支持团队朱亮梁嘉盛黄一楷创意总监资深美术指导资深文案指导

Jack 在 2010 年作为大众自造 PR & social 团队负责人加入蓝标，同时也作为梅赛德斯 - 奔驰，索尼及暴雪等客户的团队负责人，提供创意及策略方向的把控与指导。在加入蓝标之前， Jack 在 Euro RSCG Group 曾为 FILA ，红牛，宝马等客户提供服务。Jack 具备出色的系统化思考和整合能力，服务客户遍及互联网和游戏领域。在品牌策略、创意策划、公共关系、数字营销等方面都有着丰富的经验，并在媒体关系，用户激励，危机管理，金融公关专项有着极为丰富的经验。Jack Li

Marco Ma 马壮拥有 7 年以上专业营销传播从业经验，具备系统的营销理论功底，擅长互联网思维下的互动营销创意和 PR 议题设置，加入蓝标三年以来，成功策划并执行多项互动营销 campian 。曾凭借辉瑞万艾可《性福中国蓝皮书》 campaign 为蓝标数字赢得 PR awards Asia 金奖。服务客户集中于游戏、互联网和汽车领域。典型客户包括：腾讯微信、索尼 SIE 、 网易游戏、百度游戏、梅赛德斯奔驰、特斯拉、 辉瑞万艾可、杰士邦。

Aaron Zhu朱亮拥有八年以上数字整合营销从业经验，在网络互动营销创意、设计、及互动产品开发方面拥有丰富经验，在创意领域不断进行技...