MARKETINGARTIFICIALINTＥLLIGENCEINSTITUTEAl forRetailLeadersBLUEPRINTMOVABLEINKoMarketing Artificial Intelligence,LLC2024
Table of ContentsThe AlOpportunity for Retail LeadersConsider This Your Wake-Up CallTheDataDoesn'tLieAlUnderstandingOnTheRiseAlUsageIsOn TheRise,TooLeaders Are Focused on Tangible Use CasesThey're Largely Optimistic About Al's Potential and ImpactAnd Alls Already Producing ResultsBut BarriersExistWhatShouldRetailLeadersDoAboutIt?The Top UseCasesforRetailLleadersEmailContent and CreativeSocial MediaAdvertisingPersonalization and RecommendationThe TopToolsfor Alfor RetailLeaders5心DaVinci from MovableInkChatGPT. Claude from Anthropic. andGoogleGeminWriterCeltraAmazonPersonalizeHowRetailBrandsGetResultsfromAl11Victoria's Secret五22What'sNext?About Movable InkAbout MarketingAllnstitute2AIFORRETAILLEADERSBLUEPRINT0MorketingAnylodntellgence,utcz0z4
The AlOpportunity for Retail LeadersConsider ThisYourWake Up CallRetail leaders, consider this your wake-up callArtificial intelligence is changing business as usual in every aspect of retal, And theresneverbeenmorepressurefromexecutives.investors.and boards to build asmartecompany and team using Al.Yetnot nearlv enough retailleaders fully understand how Al is going to disrupt andtransform their business. their marketing, and their teams.(And even fewer of them fullyunderstand exactlv howto actuallymake Al work for them.Buttheoneswhodoare positioned to win bigTodav. forward-thinking retalleaders are already capturing massive productivity andperformance gains using Al. They re also evolving their companies and careers tobecomefar more intelligent,predictive.and data-driven. thanks to the formidablecapabilities offered by today' s Al technologyIn fact too brands like Victoria's Secret and Lands' End are already using Al to do thingsike:Significantly boostemail click-through rates. conversion rates, and revenue persend.Dramaticalv imorove efficiency and revenue growth across retail operations. And hyper-personalize customer-facing communications to displaythe rightmessage at the right time.Inshort the retail leaders who get it are activel giving themselves superpowers byapplving the right Al to the right use cases in the right wayThis guide will show vou how to do iust that. In it vou'll find never-before-seen data onhowmarketingandretailleadersare usingAl.as wellas concrete usecases.tools.andadvice you can use to begin seeing results with AlAIFORRETAILLEADERSBLUEPRINT0MorketingArtlfadnellgence,LC2024
We knowthatwhat'sinside this guide works-because we'vedone this before.You'llearn that, unsurprisingly, adopting Alin yourmarketing isnot optional-it's amandatethat while generative Al applications are creating efficiencies, uses in machine learningto drive increased personalization are where CMOs are prioritizing; and that Aintegration can't wat: It needs to happen nowWith an abundance ofexperience helping retailers. the team at Movable Ink are Alexpertsbuildingthe Al-nativepersonalization solutionofthe future....
