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12345AGENDABRANDINTROBRANDCHALLENGEANDEXPECTATIONTOMMYHILFIGERPRAGENCYPITCH2021MARKETINGCALENDARBRANID:TOMMYHILFGER&TOMMYJEANSSOWANDKPHANDOVERPERIOD:MAR2021APPENDIX
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Shawn,how are_you?MrTommy Hlifiger:余文乐,你好吗?
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OURVISIONMAKEITPOSSIBLEASHORATATWASTISHGOTHNGAWLCOMESALAWEARECOMMITEDTOCREATINGAMORESUSTAINABLEFUTUREOFFASHIONWASTINGNOTHINGMINGALLASABRAND,WEAREDEEPLYCOMMITTEDTOWASTINGNOTHINGAnDWELCOMINGALLWHENWETALKOFSGREATFASHION,WEALSOMEANCREATINGTsISTanAbLEFASHIONTHATISACCESSIBLETOYONEWEARE CONSGOUSOFOURPLANETS＃＃＃wDARIESANDWEAREINTUNEWITHOURTIMESNGWELCOMINGALLWEREALIZEBINGABENCHMARKON'TBEEASY BUTWHENHAVEWEEVEROPTEDONLYFOREASY?WEAREAFTERALL,THEONESTHATMAKEIPOSSIBLE.
OURPUROPSEWEMAKEITPOSSIBLETOGETHERTHEPIONEERINGSPRITOFTHEORNGINALPEOPLE'SPLACEANDITS CONSTANTCLASHOFFRESHIDEASINSPIREDUSDLEWEWANTTOPLAYASABRANDDETERMINEOOPTIMISMISOURMOSTRELEVANTANDDISTINCTIEBRANDVALUE.WE HARNESSTHEPOSITIEPOWEROFTHICOLLECTIVETOMAKEOPPORTUNITESHAPPEN.ITISNOTABOUTBEINGNAVEORUNREALISTICALLYCAREFRE, BUTHAVINGOPTIMISMTHATISGROUNDEDINPURPOSEANDOURBRANDPURPOSEUNDERLINESEVERYTHINGWEDOANDBRINGSOURUNICUETOMIMYHILFIGERMESSAGETOEXTERNALLY
CREATIVEAPPROACH#MOVINGFORWARDTOGETHER活在进型时Back translation:TOLVEANDMAKEFORWARDPROGRESSINSTYLE,ACONTINUALCYCLEOFPOSITIVECHANGE!BRANDVALUEDETERMINEDLYINCLUSIVENESSPREMIUMNESSSUSTAINABILITYOPTIMISM
BRANDIMAGEDEFINITIONOFTJOFFERINGMODERN,DENIM-BASEDWORLDOFTOMTOMMSTREETWEAR,JEANSISFORRISK-TAKERSWHOEMBRACEINDVIDUALTY, MUSICANDECO-FRIENDLY.GENERATONWORLDOFTOMMY3.乐手环保SUSTAINABILITY4.性价比VALUE
BRANDIMAGETARGETCONSUMERTHETARGETAUDIENCE (22-32)SOGALCURATOR,SEEKSAUTHENTICCONTENTVALDATEDBYFOCUSONINSATIABLEPOSTTIVEENERGY.THEYUSE26%MUSICASANEPRESSIONOFRNDNDUALTYSTYLE,FAS24%IGDNSTANYTIY.THEREFOREWEWILLDEVELOPADIGITAL-FIRSTAPPROACHTAATWLDELIVERFRESH,ENGAGINGCONTENT2ecmRYOUTHCULTURETHATAREPLUGGEDINTOTHEMOSTRELEVANTPARTSOFPOPULARSOCIALCREATORLalestFashionSOCIALCURATOR21%3821%UR打造热爱音乐、热爱环境的,以数字化沟通做为主ZNN要渠道的年轻人品牌VISION+PRODUCT+SOCIAI
BRANDIMAGEPRODUCTMATCHINGMOOD&ENERGYMOOD&ENERGYTRADITIDNALCONTIN-SEASONCONTENTKEYWORDS:90'S,ARCHIVE, BIGLOGO, POP UPCOLOR,COLORBLOCK,UNISEX复古、中性、环保KEYCATEGORIES:DENIM-BASED(JEANS/DUNGAREE/OUTER/SKIRT), SHAKET,HWKSANDTEES
BRANDIMAGEPRODUCTMATCHING-复古+UNISEXTOMMYJEANSHERITAGE复古-TRADTTONALCONTENTOMMINSPIREDBYHPHOPCULTURE AND OUROWNARCHIVES1NshopI amSUSTAINABILITY
BRANDIMAGEPRODUCTMATCHING-复古+UNISEXFROMMAINLINETOCAPSULETOMMYTODMMYTOKYTOXNITOMNYJEANSTOMMY
BRANDIMAGEPRODUCTMATCHING-复古+UNISEXFROMMAINLINETOCAPSULEISSINTIALSSEASONAL7OWMYTOMMYXTOTOMMKTONMYJEANS
BRANDIMAGEPRODUCTMATCHING-复古+UNISEXFROMMAINLINETOCAPSULEOMMYMMAZANLIMITEDEDITIONPASTELSM
BRANDIMAGEPRODUCTMATCHING-环保+UNISEXRICHDIGITALCONTENTAdenimfabrict...
