BALTABRANDGUIDELINESＯＣＴＯＢＥＲ２０２２
1.0ＢＲＡＮＤDENTIY1.1Brand Architecture1.2Masterbrand1.3Marque1.4Sponsorships+Partnerships1.5Brand Boards1.6Suh-Brand System
BRANDIDENTITYThis section demonstrates how to useBAFTA's core visual identity elementsthe Masterbrand and Marque along withpartnerships and sponsorship. The rulesof use outined here should be carefullyconsidered to ensure a coherent andconsistent brand identity.Phease note:The ollowingguidelins aplyto.alBAFTAlogos
1.1BRANDARCHITECTUREMASTERBRANO国BAFTABAFTAENTERPRIBEBBAFTABAFTABAFTAOMALBERTFRODUCTIONSMEDIATECHNOLOCYTITLESPONSORAWARDBFBAFTABAFTAAWARDS国BAFTACBAFTABAFTABAFTABAFTABAFTAIONCRAFTGAMESAWARDSCYMRUAWARIXSCOTLANIDAWARDSAARTSUNCPEORLEAVAIESCHILDRENEYOUNGPEODIFBAFTALBUUBAFTAYOUNGBAFTACreatOrSdresenterSPECIFICSUB-BRANDSALIFEINPICTURES
1.1BRANDARCHITECTURESTAMPS(WINNER)CBAFTABAFTABAFTABAFTABAFTAGATELBAFTABAFTASTAMPS(NOMINEE)国BAFTATBAFTAWBAFTA国BAFTA国BAFTATBAFTA特BAFTA
1.2MASTERBRANOLOCKUPREVIEWThispage isanowerviewoftheBAFTAMaserbrand lockup-The Masterboandexitsinanabreviaedverion.Theatbreviaedvwersionis theprimarylogpoype tha shoulbe wedacreos.lbrand communication.MASTERBRANOLOCKUPMarque and te tsype. This clniondhipmustbe altered.BAFTA
1.2MASTERBRANDPOSITVE·NEGATIVEPOSITIVETo hdlp extablish the identit, helogpsypesshoul appear in cobourwherverposbhe.Posifive and negative versions have beencreaed i Pamone coloars,CMYKand RGB,Plasecnsureyouselecthe comectlbgoypsBAFTAusgin mind.The highlighesnally always be theMarque inbothpositiveand negative lockups.The nules are abowed forthe Marue whenuscdiniwlation oftheBAFTAlogarype.型ＢＡＦＴＡ
1.2MASTERBRANOONCOLOURPOSITWEVERSION,COLOURNECATIVEVERBION,COLOURWhen the logoappewsonawhiteorlighebacksgound, the poativ, wrsionshould benablack ordark hackgwoundIf thelogp snockgite wsing the primaryBAFTABAFTAlochun then a white or black version camSpecial versions for when the Marqueisintended to be foil blocked have also beenNEGATIVEVERBION,WHITEPOSITIVEVERSION,BLACKBAFTABAFIA
1.2MASTERBRANDONCOLOURＢＡＦＴＡThis page demonstraes further cxmples ofbackypound wones and which vernion oftheBAFIAMastectbrand shouldbeused.Whenchooing theoption touwe, ensurethere senoughvisulcontrasttoketheBAFTAtrandin the bestpasithelightBAFTABAFTA15KTONE30%TONEBAFTABAFTA45%TONE6O%TONEBAFTABAFTATSKTONEOOKTONErodonthefileＢＡＦＴＡ
1.2MASTERBRANDEXCLUSIONZONE+MRNIMUMSIZEEXCLUSIONZONEIn order to maintain the visualintegrity of thehepotps, trere ane nds outing the amoauntnents fie. headines, text) do not encroachlngstype.This zome shculdconsidered as the absolute minimum safe disanceBAFTAases the logp should be given even morergse and small versions ofall logotypes havea cdarity whenan the minimum sizewhen used in isolation.MASTERBRANOMASTERBRANDMASTERBRAND(SMALLVERSION)Minimumsize:Print=63mmMinimumszeScreen-178pxPrint-28mmScreen-80pxBAFTAUBAFTA63mm/178px28mm/80pr
The herologopoionisin te ktftopcomerofany ormut.irthe bogecanotkepostioned网BAFTA客BAFTA@BAFTAe without interfering with othergruphicsormarginFBAFTA国BAFTABAFTA
1.2MASTERBRANDS12EAdbertsing wil varyacconting ts campige30%ofwidth...
