英国巴斯大学管理学院识别手册会员免费

Brand identity & style guideUniversity of Bath School of Management 1 Brand identity & style guide ContentsIntroductionOver the past 40 years, the University of Bath School of Management has established itself as one of the UK’s leading business schools. We have gained international recognition for teaching and research which is reflected in our consistently high rankings and accreditations. Given our strong, market-leading position it is important for us to maintain a consistent and distinctive identity among all of our stakeholders. We must ensure that the representation of our brand and the basic elements of our identity are always used coherently and correctly.This guidelines document outlines a number of fundamental areas of importance to ensure that the look and feel of your communications complements the School of Management brand values. By adhering to these guidelines we will ensure that our identity stays strong and we promote a consistent image to our audiences across all of our communications.About us01Introduction 02–04Our BrandAbout the School of Management05–11 Our three brand values12–17Tone of voice14 Our tone of voice15 Before and after examples17 Handy hints18–31Brand identity20 The primary logo 20 Exclusion zone 20 Colour variants 21 Minimum size 22 Application on backgrounds 23 Incorrect logo usage24 Colour palette 24 Primary and programme colours 25 Accent and text colours 26 Selecting accent colours 27 Tints 28 Using colour in layout30 Typefaces 30 Primary typeface – printed media 31 Secondary typeface – digital media and Microsoft applications32–35Stationery examples34 Stationery 34 Letterhead 35 Compliment slip 35 Business card36–55Programme literature system38 A4 publication 38 Cover grid 40 Cover photography – correct usage 42 Cover photography – incorrect usage 44 Internal grid48 A5 publication 48 Cover grid 49 Internal grid50 DL publication 50 Cover grid 51 Internal grid52 A4 Advert 52 Grid 53 Example54 PowerPoint55 Banner stand56–67Photography58 Learning at Bath60 Life on campus62 Campus architecture64 Life in Bath66 Alumni and student profiles68Contact2 Brand identity & style guide University of Bath School of Management 3The importance of a strong brandAbout the School of ManagementThe School of Management has consistently achieved both top research and teaching ratings and is ranked as one of the top European Business schools with accreditations from the leading management education associations AMBA and EQUIS.We have an excellent reputation for the quality of our research which covers all areas of management and is structured around issue-based, multi-disciplinary groups. A number of industry-funded research centres and projects are sited within the School of Management.Each year some 70 exchange and visiting students join the School of Management for a semester or more from our partner business schools in...