bitcampBrandGuidelines
NameUsage
NameUsageBitcamp isstylized asDifferentBitcampevents areBitcamp ismonolithic.Avoid"bitcamp"in the context ofwriting*"Bitcamphackathon"identifiedbyyear. Whennotingthe logo,butshould alwaysbeor amending it otherwiseBitcamp'sdate,write Bitcamplyearl.written as"Bitcamp"intext.unless absolutely necessarySpedific dates should be written in this structure:April3-5, 2020.BitcampBitcamp2020BitCampBit CampBit-campbitcampbitCampBITCAMPUMDBitcampHackMarvlandBitcamp'20XBitcamp2Bitcamp2020SSpringBitcampBitcampAprilEditionBitcampEarly 2020The CampTechnicaBitcampBrandGuidelinesNameUsage
Logo Basics
The CampfireThe Campfire is Bitcamp's primarylogo.Used for the mobile appicon, websitefavicon, and other iconographic applications, the campfire has two styles-"Standard"(full color) and"Mono"(single color),StandardMonoBitcamoBrandGuidelinesLogoBasics
WordmarkThe Wordmarkisthe event's name in the Aleo typeface.The Wordmarkis the only instance in which Bitcamp may be referenced usingallowercase letters.bitcampbitcampStandardMonoBitcampBrandGuidelinesLogoBasics
LogotypeThe logotypeisa combination ofboth the Campfire and the Wordmark. Thelogotype is best used for navigation and in areas where there are verticalspacingbitcampStandardbitcampMonoBitcampBrandGuidelines,Logo Basics
BadgeTheBadaeisa"stacked"combination of the Campfire and the Wordmarksurrounded by a dotted trail. The badge should be placed only atop a white overylight badkground.bitcampBitcampBrandGuidelinesLogoBasics
One-ColorUseThe white logoshould only be used on dark backgrounds to ensure apleasantviewing experience. Darken badkground im ages to improve contrast.Theopposite istruefordarker versions of themonologo.BitcampBrandGuidelinesLogo Basics
Logo MisuseFor consistency and aestheticpurposes, the logo should not be distortedin anyof the followinq ways. Ensure that there is adequate space between the logo andsurroundingelements.Donotcrop thelogoDo not use a low-DonotdistortthelogoresolutionimageDonotchangethenonatrotatethelogoDonotalterlogocolorstransparencyBitcamoBrandGuidelinesLogoBasics10
Colors
ColorsSoilBarkSandWhiteHEX#7F6C5FHEX#A58D7CHEX#E5D8CEHEX#FFFFFFRGB127,108,95RGB165,141,124RGB229,216,206RGB255,255,255FlameBitcampMangoLemonHEX#FF3F46HEX#FF6F3FHEX#FFAF3FHEX#FFEF3FRGB255,63,70RGB255,111,63RGB255,175,63RGB255,239,63MidnightPineAtlanticSkyHEX#1A2E33HEX#009051HEX#528CA5HEX#CBF2FFRGB26,46,51RGB0,144,81RGB82,140,165RGB203,242.255BitcampBrandGuidelinesColors12
Typography
Main:Aleois best used fortitle texts. Readability should be carefully considered whenchoosinafont weight.When in doubt, use a heavier weight,AleoDownloadAleo onGoogleFontsAleoBoldAaBbCc Dd EeFfGgHh IiJiKkLlMm Nn OoPrQqRrSsTtUuVyWwXxYyZz0123456789FontFamilyRegularItalicBoldBoldItalicSpecificationsLineHeightLogotype1.45Bold, LowercaseH164px,Light,Uppercase40px,Bold,TitleCaseH3Body27px,Regular,SentenceCase18px, ReaularBitcampBrandGuidelinesTypography14
Body:Avenir istheprimarybodyfont and is best usedfor paragraph-style textsReadability should be carefully considered when choosingfont weight.When inAvenirdoubt,...
