southwest-西南品牌 系统指南会员免费

Brand Style GuideSouthwest Airlines®Spring 2017 • Rev 5Visual Identity Style GuideSouthwest Airlines Brand Style Guide | 1ContentsThe Philosophy5 Looking within 6 Mission Statement8 Our Customer Promise Brand Standards10 Brand Identity governance checklistThe Voice & Tone12 Brand Voice15 Brand Tone16 ExpressionThe Visual Elements18 The visual elements19 Standard Logo20 Logo Clear space and minimum size21 Online Logo22 Online and standard logo Heart Symbol comparison24 Incorrect usage25 Master logo suite26 Core business logo suite27 Logo color iterations 28 Brand Architecture30 Colors30 Gradients32 In use33 Typography34 Iconography35 Heart Symbol Cropping36 Warrior Stripes37 Brand bar overview38 Application tableIllustration Style Guide42 Color Palette43 Color Usage Example44 Environment - Cities45 Environment - Plane Seats46 Environment - Ticket Counter47 People 48 People - Ethinicity49 People - Body/head features and guidelines50 Social Media Examples51 ApparelPhotography Style Guide53 Overview54 Examples55 Planes56 People overview57 Employees58 Employees and Customers59 Environment60 Destinations60 Cities60 Vacations60 BusinessPrint Tips62 Print Template62 Single-page grid65 Print TemplateOut-of-home tips67 Out-of-home67 48’X14’ Spectacular68 Out-of-home69 Out-of-home69 48’X14’ spectacular • photography + type solutions70 Out-of-home71 Jetbridge 22” X 36”Digital Advertising Tips74 Blueprint75 Core Lines Business Logos76 Sale/Price Point77 Animation78 Lifestyle Photography79 Partner / Logo Treatment80 300x250 / 728x9081 300x600 / 160x60082 970x250 / 320x50 / 300x5083 Paid Social - Facebook84 Paid Social - Twitter / LinkedIn85 Pre-Roll VideoMarketing Email Tips87 OverviewPartnership Tips89 Logo stylingMerchandising Tips91 Customer & Employee merchandising92 Internal Merchandising93 Internal Merchandising94 Materials95 Celebration/Event Décor—Banners and Tables96 Heart junior97 Approved vendorsInternal Communications Style Guide99 Business cards and email signature100 Letterhead template and memo101 Envelope102 Powerpoint templateRapid Rewards® Style Guide104 Heart Branding105 Heart Frame and Watermark106 Heart Usage Guidelines107 Counterexamples108 Welcome kitDirect Mail110 Watermark111 Heart FrameSocial113 Heart FrameWriting Style and Trademarks Guide115 Overview116 List of Terms118 Quick reference119 Writing ReferenceCombined City Name Style Guide122 ContactsAirport and Inflight Style Guide124 Brand experience125 Check-in back wall panel type and symbol specifications 126 Check-in back wall panel color breakdowns 127 Check-in back wall panel 4' specifications 128 Check-in back wall panel 4' 6" specifications129 Sign and wall panel Warrior Stripes application guide130 Check-in back wall doorway specifications131 Check-in back wall Option B131 18" sign surface mounted non-illuminated132 Directional signage overview133 Check-in back wall and directional signage (mega)136 Gate Information Display System (GIDS)1...