ocatoclaCoca-ColaIconDesignSystem30September,2020-1.0
Meetthenextlevelof deliciousness.
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This body of work introduces the newIcon Design System for Coca-Cola TrademarkIt tells you what all of our iconic productsshould look like in all of our markets andcategories,and also explains how bestto present them.Designed tobringglobal consistencytoall of our current varlants and platforms,as well as our future innovations,thesebrandswillmakesurethatourdesignneverlosessight ofwhowearewhere we'vebeen, or where we're goingSure, this document may look and soundlike aquide tocreating ourproducts andourpackaging.Butreallythisisaquide tomakingourbrand andour businessevengreaterthan ever...
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TheBusinessofDesign,Global DesignSystemThe orinciplesbehind oursystem aren't justCoca-ColaTrademarkimportant from an aesthetic point ofview.They'retheretodrive ourbusiness.Intendedto create maximum consistency and buildDesignPrinciplesequity through recognition, they influenceeverything wedo. From how people navigateour products to how we innovate and remainrelevant,gooddesign is good businessAnd agreat business like ours needs thegreatestdesignofallAsvouwillseethroughout theauidelinethe samethree core principles informthe design solutions aswetravel throughtheconsumerjourney.
GlobalDesignSystemCoca-Cola TrademarkDesign PrinciplesScaleProud, scaleduColorOwnred-BackgroundcolorIsflavorRestraintlessbeauty
Global DesignSystemCoca-Cola TrademarkDesianPrinciplesScaleRIGINALTAST
GlobalDesignSystemCoca-Cola TrademarkDesign PrinciplesColorJanillaGINALTASTEPLAVORP
GlobalDesignSystemCoca-Cola TrademarkDesign PrinciplesRestraintbcaloola
GraphicSystemDesign ElementsTheScriptThe PaletteThe TypefaceThe DiscThe RibbonContourBottleIconThe Arden SquareThe VoiceTheTMSquares扫码获取更多资源O
Our designsystem is built around aGraphicSystemseries of core araphicelements. that formDesignElementsthefoundationof ourglobal packagingdesign. World-famous and iconic in theirown right, voumay think vou alreadvknowthem. But as some of our most valuableassetsand trademarks.it'simoortantto understand the roleeach one plavsin communicating our brand on packAnd even more important is to maintaintheirintearitvandconsistencvLet'slookat everv last detail, one by one.
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GraphicSystemTheSpencerianScriptMorethan aName(ocaColailliantand always,
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GraphicSystemTheSpencerianScriptbcaloolPowerofRepetitionreinforcing thepowerofourtrademarkIconicsomemore.>Ca(ocla
GraphicSystemTheSpencerianScript可口可乐可口可乐Well Travelled.Fully Fluent.注册高槽中LOLCICU门力.J-7CcubolaHonuhond
SingleServePrimaryGraphicSystemAluminiumThe SpencerianScriptCokezero'InternationalScriptsCCa/oclaKevExamplesExample placements forScriptsaroundthe worldmarketsusing...
