BRAND GUIDELINESIssued 2024No matter what team sport you play, you have home games and road games. On the road, in a hostile environment, your team bands together with an US vs THE WORLD mentality, but when you compete on your home court you have the power of your fans behind you. “No one comes into our house and beats us!” is a common chant that echoes through the locker room, seconds before you sprint through the tunnel to the field of battle. The logo in the middle of the court is sacred. You defend it by any means necessary. ESPN is your home court, and the logo represents everything you are about. It’s where you work. It’s where you celebrate your fandom. It’s where you can make a difference. You have pride in the four letters that represent everything sports; this pride feeds your desire to protect it at all costs. The ESPN logo was designed to look and be used in a specific way. It is just as precious as the interlocking NY in the Bronx, the star in Big D, or the leprechaun in Boston.The ESPN Brand Guidelines detail the proper use of our logo. Let’s band together and protect our home court.LogoColorsTypography StandardsB r a n d G u i d e l i n e sLogoDesigned and launched in 1985. The current ‘Speedline”logo is one of the most recognized logos in the sports media & entertainment- industry.B r a n d G u i d e l i n e sStandardsRed represents the passion of the fan and the energy of our brand.ESPN GrayESPN SilverESPN GoldESPN GreenESPN RedR: 220G: 31B: 38R: 35G: 31B: 32R: 225G: 225B: 225C: 220M: 31Y: 38K: 1C: 0M: 0Y: 0K: 100C: 0M: 0Y: 0K: 0HEX:#dd0000HEX:#000000HEX:#ffffffPMS:185 CPMS:ProcessBlack CPMS:ProcessWhite CESPN BlackESPN WhiteColorThe ESPN Logo should primary be used in the core color palette, but there is potential for other color combinations that need to be reviewed and approved on a case by base basis through the Brand Identity Council.R: 126G: 128B: 131R: 126G: 128B: 131R: 168G: 153B: 110R: 65G: 173B: 73C: 0M: 0Y: 0K: 40C: 36M: 28Y: 27K: 0C: 30M: 30Y: 60K: 10C: 75M: 5Y: 100K: 0HEX:#a7a9acHEX:#a8aaadHEX:#a9996eHEX:#41ad49PMS:430 CPMS:877 CPMS:873 CPMS:7738CB r a n d I d e n t i t y G u i d eS t a n d a r d 1Do not alter the angle or proportion of the ESPN logo.17°1234Do not infringe upon the safety zone established around the logo.S t a n d a r d 2XXXXXXDo not obscure or detract from the legibility of the ESPN logo.S t a n d a r d 3It is permitted to crop the ESPN logo, but at least60% of the logo must be visible and immediatelyidentifiable as the ESPN logo.SkewArchBlurDisassembleDistressAngleOutlineDistortDo not skew, blur, distort, outline, rotate, arch, disassemble, distress or angle the ESPN logo.S t a n d a r d 4Do not use the logo typestyle for other words or phrases.S t a n d a r d 5Do not use the E from the ESPN logoto solely represen...
