BRAND GUIDELINES2023A century of design brilliance in one daring, definitive, and ever-evolving collection.2INDEX010203040506030405111213ABOUT GUBILANGUAGELOGOCOLOURSTYPOGRAPHYIMAGERY3ABOUT GUBI01Positioned at the point where the beauty of history meets the thrill of right now, GUBI is the creative force and curator behind the world’s most extraordinary design from the 20th century onwards. Whether diving into archives or driving the designs of today, GUBI is responsible for a timeless, inventive, and intercontinental collection of furniture, lighting and interior objects that merge function with meaning, enhancing every space. As well as rediscovering and reintroducing lost treasures of design history for the present generation, GUBI collaborates with a hand-picked global roster of visionary design studios to create icons for tomorrow. Inspired by the past, always looking to the future, GUBI makes and shares stories that resonate with design lovers around the world, inspiring moments and memories to treasure.4EXAMPLE: THE C-CHAIROriginally designed in 1947 for post-war housing in France, the C–Chair has become one of French architect and designer Marcel Gascoin’s most iconic and enduring designs. Its compact size, together with its carefully balanced fusion of function, comfort and aesthetics, make it relevant to contemporary audiences.Gascoin created the first C–Chair – with a paper cord seat and backrest – for an apartment concept in Sotteville-lès-Rouen in collaboration with the architect Marcel Lods as part of a gesamtkunstwerk or “total work of art” in which every detail of the space was considered. The apartment was one of ten housing prototypes showcased at the International Exhibition of Town Planning and Housing in Paris in 1947. The C–Chair’s slender footprint was ideal for that space and those just like it being built all over France at the time – and it is ever-more appropriate for the spaceefficient apartments that characterize city living today – or simply for gathering more people around a sociable and lively dining table.EXAMPLE: MARCEL GASCOINFrench designer Marcel Gascoin (1907-1986) was one of the leading furniture designers of the post-war era. He played a vital role in the reconstruction of France after World War II, where his streamlined wooden furniture, focused on clean aesthetics and functionality, became the staple for 1950s French households. Gascoin worked as an interior architect and designer with the French Ministry of Reconstruction and Urbanism to design and build homes and the furniture to fill them during the post-war housing crisis in France. Forward-thinking for his time and with a strong social conscience, Gascoin’s democratic design drew lines between art and industry, converging clean aesthetics with rational manufacturing processes.NOTE ON GRAMMARWhen referring to the company, GUBI should always appea...
