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吉利汽车GEELY 品牌VI手册.pdf会员免费

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Geely Auto Communication Guidelines (New Energy 2025)www.geely.com

LEGAL DISCLAIMERPLEASE READ THE FOLLOWING TERMS (THE “AGREEMENT") CAREFULLY BEFORE USING GEELY AUTO COMMUNICATION GUIDELINES (NEW ENERGY 2025) (THE “GUIDE").The Guide is provided on an "as is" and "as available" basis. The Guide expressly disclaimsall warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose, non-infringement.The contents provided herein are intended solely for internal reference and shall not be used for commercial purposes. Any form of dissemination, including but not limited to copying, photographing, is strictly prohibited.You acknowledge and agree that the Guide may contain proprietary and confidentialinformation that is protected by applicable intellectual property and other laws and regulations. Except for the limited license contained herein. nothing in this Agreement grants or should be construed to grant any licenses or rights, by implication, estoppel or otherwise, under copyright or other intellectual property rights, no part of the materials, including images or fonts, available in this Guide may be copied, photocopied, reproduced, translated or reduced to any electronic medium or machine-readable form, in whole or in part. You shall not remove, change, or obscure any copyright notice or other proprietary notice or terms of use contained in the Guide.The Confidential Information shall be kept confidential any time and all reasonable measures with the degree of care not lower than what applied to your own equally important confidential information to avoid disclosure, at least with reasonable care.You agree to indemnify and hold GEELY, our subsidiaries, assigns, directors, affiliates, officers, agents, employees, or third-party contractors, harmless from all damages, costs, liabilities, and any claim for compensation or damages and for all other amounts due under or pursuant to this agreement and all costs of recovering same, including legal costs due to or arising out of your use of the Guide, your violation of this agreement, or your violation of any rights of another entity, or due to or arising from such activities carried out by a person using this Guide to whom you have provided access. Disclaimer of WarrantiesPermitted UsesIntellectual PropertyConfidentiallyIndemnity1DISCLAIMER

INTRODUCTION1.005Table of Contents03Welcome & Introduction04Explanation of Guide & Use2

Welcome to the Geely Auto Communication Guidelines. Within this document, you’ll find everything you need to create on-brand, dynamic and effective communications that look, feel and sound like Geely.Covering everything from logos and color palettes to imagery and Tone of Voice, these guidelines will help you create materials that not only align with our brand strategy but also radiate the surprisi...

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