IBM Logo and Brand Guidelines for Third PartiesInternational Business Machines CorporationThese guidelines demostrate how to properly use IBM’s trademarks, including logos, to accurately communicate IBM’s role and contribution to any marketing collaboration between IBM and another company or organization. We require that you comply with these guidelines when you’re authorized to use any IBM trademark. 02IBM Logo and Brand Guidelines for Third Parties 03IBM Logo and Brand Guidelines for Third PartiesContents04 Appropiate trademark usage05 Trademark license agreement06 Trademark clarity and context07 Usage08 Clear space requirements09 Usage examples10 Logos and color11 Things to avoid12 Misuse13 Merchandise14 Merchandise placement15 Attribution16 IBM creative review 04IBM Logo and Brand Guidelines for Third PartiesThird-party use of any IBM trademark requires that the business relationship with IBM is clearly indicated by the trademark’s placement, prominence and explanatory text. IBM’s business collaborations and contributions can include a wide range of activities, such as event participation, presentations, proposals, direct marketing, and print-based and web-based collateral.IBM trademarks include the IBM 8-bar logo, IBM emblems and marks, and other designs owned by IBM, as well as many IBM offering names. IBM reserves all rights of ownership of its trademarks and invests in developing and protecting them.Find a list of IBM trademarks here.Appropiate trademark usage 05IBM Logo and Brand Guidelines for Third PartiesOther than fair use, to use any IBM trademark, you must enter into a trademark license agreement with IBM. This agreement defines your business relationship with IBM and the specific license terms, including, but not limited to, the scope of your authorized use of any IBM trademark and the duration of the license such as start and end date.Before you start using any IBM trademark, please make sure the appropriate IBM trademark license agreement is put in place between IBM and your company or organization. Contact your IBM sponsor if you do not have an IBM trademark license agreement. Carefully review the agreement and the guidelines and make sure you fully understand the terms and trademark usage requirements.To clarify, in the event of any inconsistency between the guidelines and any executed IBM trademark license agreement with respect to the use of any licensed IBM trademark, the license agreement terms prevail.Trademark license agreement 06IBM Logo and Brand Guidelines for Third PartiesAnyone using materials or websites featuring an IBM trademark must clearly understand the responsibilities and contributions of all parties involved. This means that the IBM trademark may not be placed or used in a way that could cause confusion about the source or origin of an offering or communication.The representation of the IBM trademark in commu...
