AMaDEUSIGIBETRENDERAmadeusInsightsIravel Trends2026Globaloverviewandtrends
Iintroouction"Fromnewpet traveltechnologytoAI-powered tripplanning"Thefuture oftravelison'spinmode'-with technology, culturelong-rangenarrow-bodyjets, pop culture-Inspiredpilgrmagesandhyper-porsonalzedhotelstays,awaveofinovationiscontinuouslyhuntforshiftehehaviour in relationtoourreshapingtravel.frameworkof tenaloballyrelevantmeca trends whichranon fromClimateContourstoYouthauake.ThebroaderpaceofchangethatisrOurpets aretraveling with greaterdigrity travelersarenowhappening inthemid 2020s is feeding into anacceleratedloopblendling machine intelligencewithhumaninstinct alrcraft cycle within the travel industry as dffering nfluences nudge andioniteare shrink ing global dlistances, entertainmentfranchises arewhatbothcompanies andindividuals doin response.insorinanew formsof belondina. andhotels are offerindgueststhepowertodesigneverydetalof theirstay.Together"Althouahpeoole'sfundamentalhumanneedsdon'tchange fromyeartheseshiftssignalatransformativenewerafortravel."to year, what does changeis how they reacttomarketing, newscyclesandpopculture.Asweenterthelatterhalfofthedecade.2026willfeetmore'sciencefiction'thananvvearthathascomebefore"Dan BatchelorSeniorVicePresident,GlobalCorporateJennySouthanMarketing andCommunications,CEOAmadeusGlobetrenderTravelTrends2026
TREND1ThePaworint二conomyPetsgain'freedomof movement'rightsand rewards.AmadeusInsightsTraveTrends2026
The eraofpawsecco and noveltyBy2030,Bloomberg?forecaststheglobalpetindustry willgrowgimmicksis over.In 2026, pets willnolongerbe treated as accessories45%to amuse their owners, but asbybeings whose dignity andwellbeingdemand aenuine considerationUS$500billionReachingavaluationA wave of new technology, leglslation and travelinovation willsee that anlmals'noeds are givengreaterattention-whetherthey'rebreakingnewground with their owner orkeeplng lookout at homehveshiftisbeinacatalyzedbyanongoingriseinpet ownership.Aglobal study of 20,000 people,Mars2InOctober2024,foundthat56%nowowna pet, with almosthalf(47%as first-timeowners. Thispoints toanewgenerationwhoseoutlookmay differfromthosewho camebefore.Explanations forthe surgevaryfrom the dwindlingnumberoflong-termrelationships toprospective parentsusingpetsastraininggroundsforhumanprogeny-but thefinancialimpact isclear.56%of peoplenawownapetTravelTrends2025
Research fromShapeInsightsupports the trend.Among asurveyof 2,896 travelers in the UKandUSA,27%of petparentswhotooktheir pet with them on their mainvacation in 2025 were doing soforthe first time.Barrierstopettravel27%ofpetparentswho took20%theirpetwiththem ontheirmain vacation in2025 werodoinasofor thefirsttime.'restrictionson wherepetscangoatvacation21%ForthoseinThePaworint Economylooking'not believinganytoencouragemorepat tavel, the focusaccommodation/destinationshould beonovercoming thebariers,is truly pet friendly'preventingsomepetparents fomtakingtheirpets away with themin 2025. Feartravelina would'vebeentoostressfulfortheirpert'(42%)wascitedas the most42%common reason.followed bv'not believindany accommodaton,/destinationis ruly pet1 Datacollectedviaanline't...
