Brand guidelinesFor help and more information, Slack #ask-marketing02Brand guidelinesThe power to innovate without limitsFor help and more information, Slack #ask-marketing03Brand guidelinesContentsCreative framework Brand toolkit Logo Colour Typography Graphic assets Gradients Grid Photography Explanatory Layer Lozenge & CTA Customer journey Application05 13 15 31 37 46 52 80 88 96 112 119 125For help and more information, Slack #ask-marketing04Brand guidelinesCreative frameworkFor help and more information, Slack #ask-marketingCreative framework05Brand guidelinesWe empower innovators to visually create, build and automate to their true potential.For help and more information, Slack #ask-marketingCreative framework06Brand guidelinesFor help and more information, Slack #ask-marketingDominosOur logo is the window into our world, where it all begins. The dominos reflect the power and momentum our customers feel when using Make. Our dominos are in motion, with our power gradient flowing through them. Our brand system is designed to evoke the power, momentum and impactthat people feel when using our product.Creative framework07Brand guidelinesImpactEvery impact begins with a first move. That first impact can cause incremental changes that make a big difference.For help and more information, Slack #ask-marketingCreative framework08Brand guidelinesMomentumChange compounds. The more our customers automate, the more momentum they build, and the further and faster they move forwards.For help and more information, Slack #ask-marketingCreative framework09Brand guidelinesPowerWhether we are talking to solopreneurs, start-ups, scale-ups or enterprises, our product will power our customers to achieve their goals. Feeling powerful feels good.For help and more information, Slack #ask-marketingCreative framework10Brand guidelinesPowerPlayWith Make’s highly visual platform, work can feel like play. For help and more information, Slack #ask-marketingCreative framework11Brand guidelinesProductEverything we do is in service of helping our customers discover the difference our product can make to their work and life. Our platform gives our customers the power to grow and opens a world of possibilities.For help and more information, Slack #ask-marketingCreative framework12Brand guidelinesBrand toolkitFor help and more information, Slack #ask-marketingToolkit13Brand guidelines1.abcSupportive subheadingHeadline across three lines powerful LozengeLogoTypefaceGradientsColour DominosApplicationGrids & typographyPhotographyFor help and more information, Slack #ask-marketingToolkit14Brand guidelinesBrand guidelinesSection00LogoFor help and more information, Slack #ask-marketingLogo15Brand guidelinesThis is our logo. It captures the spirit of what we do. It is often the first encounter people have of us, and encapsulates the power of our product and the mission that drives us. We want that first encounter to be memorable. To be memora...
