Released: 09.06.2022Version: 1.5Brand GuidelinesReleased: 09.06.2022Version: 1.5Brand Guidelines 2Shouldn’t our devices just work with one another? No more silos. No more “walled gardens.” No more “will this work with that?” The idea is simple. The impact is powerful. We call it Matter, and it’s what connects the world.Version: 1.5Version: 1.5Version: 1.5Brand Guidelines Brand Guidelines Section X 10.26.2022 3Brand Guidelines Section X10.26.2022 3Communications are only for inspirationBrand Guidelines 4Version: 1.54Version: 1.5Brand Guidelines What is Matter?Matter is the foundation for connected things.This industry-unifying standard is a promise of reliable,secure connectivity—a seal of approval that devices willwork seamlessly together, today and tomorrow. Matter is creating more connections between more objects, simplifying development for manufacturers and increasing compatibility for consumers.This collaborative breakthrough is guided by the Alliance, whose members come together from across industries to transform the future of connectivity.Released: 09.06.2022Version: 1.5Brand Guidelines 5To navigate through this document as an interactive PDF, click on any section you wish to jump to from this page. To return to the Contents page, simply click on our brand symbol in the footer.ContentsOur strategypages 6-9Our brandmarkspages 10-16Using colorpages 17-20Building structurepages 21-24Crafting typepages 25-27Applying imagerypages 28-29Selecting icons pages 30-31 Applications for certified productspages 32-35Articulating voice & messagespages 36-39 Our brand expressionspages 40-45Version: 1.5Brand Guidelines 6Version: 1.56Version: 1.5Brand Guidelines Our strategyBrand Guidelines 7Version: 1.57Version: 1.5Brand Guidelines Our narrative and promiseMatter NarrativeSmart connectivity should be simple and reliable. To make that a reality, experienced industry players are coming together in the Connectivity Standards Alliance to back a new universal standard for connected things. Products built on this secure protocol will work seamlessly with each other, now and well into the future.Matter PromiseThe foundation for connected thingsOur brand strategy begins with a guiding narrative that captures our core benefits and future aspirations. That story in its shortest form is our promise—a mantra conveying the single most compelling thing we can say about Matter. It will help guide the organization as we make business and brand decisions.While the narrative and promise should inspire us at every step, they should remain internal articulations.Our strategyBrand Guidelines 8Version: 1.5Our messagesMessages are the big ideas behind everything we write, say, and do. Messages are consistent in theme but dynamic in expression. They can be adapted to any part of the organization or conversation.Ours are purposefully phrasal: use them verbatim to start, but over time, we can introduce fresh turns...
